Darren Craig 
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Darren Craig Google Analytics 4 Migration – What you need to know for a smooth(er) transition
If you’re reading this you’re probably aware that Google has a new version of Google Analytics, imaginatively called Google Analytics 4 (“GA4”) – as it’s the 4th big iteration of Google Analytics. Google Analytics is often the single source of truth for all your digital marketing metrics (if it’s set up correctly). Google have also […]
Continue reading9 Years Digital Marketing – Based in Queenstown
9 Years Full Time in Digital Marketing This week 9 years ago I was packing up a desk in Queenstown and finalising a project for Wet’n’Wild in Sydney to move to full time digital marketing and make Fully Charged Media more “official”. This happened after several months of side hustling and finishing my many years […]
Continue readingDo You Depend Too Much on One Traffic Source?
What happens if you rely on one traffic source and it goes down, or the algorithms change? Here’s the video transcript : What will you do when the most important traffic source for your business goes down? That was my thought for the day when I was out for my morning walk today as I […]
Continue readingRegional Business Partners Funding Digital Capability Overview – September 2021
What a year it’s been and now there’s more funding available to help your business in New Zealand due to the impact of the previous 12 months and closed borders. This funding may be available to you if you run a tourism related business, or your business has been impacted by the lack of tourists […]
Continue readingGoogle Ad Costs & Budgets During NZ Lockdown
Things changed fast in New Zealand last week with the whole country going into lockdown within half a day. You may be worried about your Google ad campaigns and Google spending your ad budget for no reason but rest assured, if you are in a market that had reduced searches, your spend will lower as […]
Continue readingDigital Marketing Audits & Priorities. Too Many Cooks Can Spoil The Broth
When things are busy there can be a bit less attention paid to digital marketing as the cash keeps coming in, but in the times of Government subsidies and paid strategies around there seems to be a bucketload of cash in various countries helping businesses ‘pivot’ or survive and often we see that endless free […]
Continue readingGoogle Page Speed Improvements & Benefits Of A Fast Website
Do you know how fast or slow your website is and how that impacts your online presence, and most importantly your visibility and revenue? Google have announced a significant update to its search algorithm in June 2021, and it’s already been delayed twice so its definitely happening this time. With being a scaremonger, if your […]
Continue readingRegional Business Partners Funding Overview
Fully Charged Media offers services that are registered with the Regional Business Partners scheme, more officially known as the Management Capability Development Voucher Fund. *** There is an updated version of this article due to funding changes in September 2021 – read the latest news on Regional Business Partners Funding in New Zealand for Digital […]
Continue readingHow to Install The Facebook Pixel – A Video Walkthrough
Have you often heard about the Facebook Pixel and not been sure where to start with it? The video below will help you with and walk you through th creation and installation of the Facebook Pixel on your website. The video below makes an assumption you have set up Facebook Business Manager for your business. […]
Continue readingDigital Marketing Security – Steps You Should Take To Protect Your Digital Assets
Has your team changed a lot recently, or your working practices have changed? Are you worried some of that knowledge may walk out the door, including that vital login for the system you didn’t even realise you should have access to? We often talk about digital assets in our talks and for many business owners […]
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