Darren Craig
Author Archives: Darren Craig

Google Partner AdWords Event in Queenstown – 4th May 2016

If you are interested in advertising with Google, or are running campaigns yourself and are considering getting an agency to manage them for you, I have an event for you. I am delighted to be hosting another Google Partner Connect AdWords events in Queenstown on Wednesday 4th May, from 1.45pm until approximately 3:30pm. Venue : Queenstown […]

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Google AdWords Drops Right Hand Side Ads – What It Means

Google AdWords Removes Right Side Ads

This week you may have noticed some changes to Google Adwords in Google search results.  The right hand side adverts on desktop searches have been dropped for many searches. This change was unannounced before it happened, and discussions on this are a hot topic in digital marketing forums around the web.  But what does it mean […]

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Tourism Conversion Optimisation and Analytics – The Waypoint Conference Takeaways

Digital Marketing Conversion Optimisation For Hotels And Tourism

  The Waypoint conference was a digital conversion focused conference in Christchurch, NZ. It wasn’t about driving traffic (although that obviously was mentioned to some extent), it was about getting more out of your existing traffic…and aimed specifically at the tourism and hospitality sector – two passions of mine. This was really timely for me […]

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10 Ways To Piggyback On Your Regional Tourism Operator’s (RTO) Digital Strategy On A Shoestring Advertising Budget

How To Copy Your Destination Marketing Organisations Advertising Budget On A Shoestring

Being in New Zealand I am fortunate to be surrounded by Regional Tourism Operators, airlines and other hospitality organisations that punch above their weight when it comes to digital marketing strategies for tourism.  From Air New Zealand (with their 1m+ Facebook followers and edgy innovative videos) to my local Regional Tourism Operator, Destination Queenstown who […]

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