Darren Craig
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Darren Craig
5 Reasons Your Google Analytics Data May Be Misleading
Google Analytics is the main source you should be looking at to measure your marketing efforts – both digital and offline. The problem with Google Analytics is there’s not many people who know it well, and more often than not, your web developers input to it is just to add some tracking code to your […]
Continue readingImagine If Your Marketing Budget Justified Itself…
You know the feeling… You want to do more marketing, try different marketing channels, test something different and you need a bit more money to try it. Your boss thinks differently. Marketing already ‘costs’ too much every year. You’re out of sync with your financial year and it’s been fixed already. Of course they don’t […]
Continue readingGoogle Partner AdWords Event in Queenstown – 4th May 2016
If you are interested in advertising with Google, or are running campaigns yourself and are considering getting an agency to manage them for you, I have an event for you. I am delighted to be hosting another Google Partner Connect AdWords events in Queenstown on Wednesday 4th May, from 1.45pm until approximately 3:30pm. Venue : Queenstown […]
Continue readingHow To Find Missing Messages In Facebook Messenger
How would you feel if you lost out on business leads by not seeing a message, or your friends were feeling rejected by you…and you didn’t even realise? Facebook Messenger may be doing this to you. And it happened to me. I missed out hockey games, offers for things I was selling….and most importantly, messages […]
Continue readingGoogle AdWords Drops Right Hand Side Ads – What It Means
This week you may have noticed some changes to Google Adwords in Google search results. The right hand side adverts on desktop searches have been dropped for many searches. This change was unannounced before it happened, and discussions on this are a hot topic in digital marketing forums around the web. But what does it mean […]
Continue reading10 Tips To Get The Most Out Of Your Digital Marketing In 2016
2015 has been a great year for Fully Charged Media. I have been lucky to have been asked to do many digital audits during the year, and this has given me great insight into the current state of digital marketing particularly around tourism and hospitality. The main reason I started my business was to provide […]
Continue readingGoogle Partner AdWords Event in Queenstown – 30th September 2015
I am delighted to be hosting another Google Partner Connect AdWords events in Queenstown – a live stream from Google Australia and New Zealand, exclusive to businesses in the Google Partner Program. This event will have 2 speakers from Google AU/NZ discussing how to get the most out of their products such as Google My […]
Continue readingTourism Conversion Optimisation and Analytics – The Waypoint Conference Takeaways
The Waypoint conference was a digital conversion focused conference in Christchurch, NZ. It wasn’t about driving traffic (although that obviously was mentioned to some extent), it was about getting more out of your existing traffic…and aimed specifically at the tourism and hospitality sector – two passions of mine. This was really timely for me […]
Continue reading10 Ways To Piggyback On Your Regional Tourism Operator’s (RTO) Digital Strategy On A Shoestring Advertising Budget
Being in New Zealand I am fortunate to be surrounded by Regional Tourism Operators, airlines and other hospitality organisations that punch above their weight when it comes to digital marketing strategies for tourism. From Air New Zealand (with their 1m+ Facebook followers and edgy innovative videos) to my local Regional Tourism Operator, Destination Queenstown who […]
Continue readingFree Google Event in Queenstown – 14th April
I am delighted to be hosting a first in Queenstown – a live stream from Google Australia and New Zealand, exclusive to businesses in the Google Partner Program. This event will have 3 speakers from Google discussing how to get the most out of their products such as Maps and Search, and discussing upcoming changes […]
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