Darren Craig
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Darren Craig
GetResponse Email Provider Unavailable
If you have been trying to subscribe to my mailing list over the last few days you may not have been added due to my email provider GetResponse being a victim of a massive scale ‘denial of service’ attack on their systems. Sadly these things happen more regularly nowadays and they are working hard to […]
Continue readingFacebook vs TripAdvisor – Join the Discussion on LinkedIn
My recent article on Facebook vs TripAdvisor introduced some of the ways users could query Facebook for recommendations, and how businesses could encourage interaction with their Facebook page. The article prompted quite a bit of discussion on the International Luxury Hoteliers Association LinkedIn group….from loves to loathes on both platforms, and the inevitable discussion about […]
Continue readingRetargeting Article Submitted to International Luxury Hoteliers Association
As everyone else in Queenstown was heading out to watch the British Royals William and Kate drive along the street, and heading to the gondola to watch the start of the Queenstown Bike Festival, I stayed at home to write my second article for the International Luxury Hoteliers Association. The reaction to my first article […]
Continue readingQueenstown Online Marketing Course – Thurs 8th May 2014
“Fast Track to Online Tourism Success Bootcamp” : 1 day course in Queenstown on Thursday 8th May. Want to know what’s important to get more direct bookings online? This is a packed day covering a wide variety of online marketing topics to demystify what makes up your online presence, which areas to prioritise and why. The […]
Continue readingFacebook – A Future Alternative to TripAdvisor?
Facebook have announced great plans in the travel space, and I think there’s a chance they could start to edge into TripAdvisor’s territory. Is Facebook going to compete with TripAdvisor, or are they completely separate animals? TripAdvisor already has strong Facebook integration, but now you can review businesses on Facebook, see which businesses friends have […]
Continue readingNew Online Tourism Marketing Webinar – 10th Dec NZ (9th Everywhere else)
We’re pleased to announce a new upcoming webinar on 9th December 2013. This webinar will cover the fundamental of establishing your online presence, and will be useful to anyone with a business trading online – with a particular emphasis towards Tourism & Hospitality. This will be ideal if you have a hotel, restaurant, or an […]
Continue readingFacebook introduces Hashtags as predicted
Remember all those Facebook posts that had hashtags splattered all across them, and they did nothing? Annoying wasn’t it. Either people didn’t know that Facebook wasn’t Twitter, or they crossposted using a third party tool. As predicted though, Facebook has now introduced hashtags such as #queenstownnz or #ladygaga in their posts, and they can be […]
Continue readingSocial Media Examples Gallery
Over the past few weeks I’ve been taking screenshots of some good and bad examples of promotions and posts on social media channels and Tripadvisor. Over time this collection will improve with comments next to each image. The Resources page will increase with whitepapers, ebooks and links to some great tools. In the meantime, have […]
Continue readingSocial Media and Travel
40% of UK travellers are already using social media to help research a holiday. In five years time 48% of the industry believes social media will be more important than Pay Per Click. These kind of stats reveal why it can make a significant difference getting ahead of the game in social media. Facebook Check-Ins […]
Continue readingFacebook Page Dimensions Cheat Sheet 2013
The nice folks over at http://theonlinecircle.com have created a superb cheat sheet for Facebook Page image dimensions. Facebook rules are always changing, but be aware that is IS now OK to promote your service, have arrows pointing at Like buttons, and have promo text on your cover photo now, as long as the text doesn’t take up […]
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