Darren Craig
Author Archives: Darren Craig

How To Use Google Analytics Whilst Avoiding Common (& Expensive!) Setup Mistakes

How To Use & Setup Google Analytics Whilst Avoiding Mistakes

So…you’ve got Google Analytics installed on your website but when you log in, have a look around… you feel like you’re looking at the cockpit of a Boeing 777 and not sure where to start. You’re wise to not to rush in too fast. Analytics is my favourite digital marketing too, but if you don’t […]

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Google Analytics Course – Queenstown 28th September 2017

Google Analytics Training Queenstown, New Zealand

Come along to this in depth Google Analytics ‘Bring Your Own Device’ workshop. Learn stuff in the morning, start to implement it in the afternoon.   Venue : Millbrook Resort, Waterfall Cottage Time : 9am – 4pm (approx – plenty time for Q&A) Included : Light refreshments and light lunch pack Investment : $695 + GST Limited Spaces – Book Today […]

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Free Google AdWords Shopping Event in Queenstown – 27th Sept 2017

Google AdWords Queenstown Event 2017

Come along to a free Google AdWords event discussing the new gold rush in Google online Advertising: Google Shopping campaigns are now live in New Zealand. How would you like to make multiples of your ad spend budget with online advertising (all tracked and measured!)? Register for this free event to find out more. This […]

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Is WordPress A Good Platform For Your Website? (WordPress Myths Busted)

Is Wordpress Good For Your Website?

Is WordPress good for your content / blog / SEO / website / business?  This is a question that’s asked a lot. There’s also a lot of really poor and misleading answers to this question. Sadly there’s also a lot of misinformation and lies told about WordPress.  People say WordPress is easily hacked / it’s […]

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Maybe The Best Facebook Campaign For Queenstown Tourism Just Now

If you’re a tourism or activity provider in Queenstown. there’s a great Facebook advertising campaign that you should be testing right now. If you’ve heard me talk, or been on any of my courses, you’ll know I’m a passionate advocate of getting more out of the platforms you are currently using online, whether it’s your […]

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5 Digital Marketing Practices To Avoid

Five Digital Marketing Practices To Avoid

I deal with a lot of digital marketing issues daily. Unfortunately, within the last week there’s been lots of examples of bad practices I’ve seen.   Sadly this is quite common, and they could be killing your online presence. Some of the things I deal with I bang my head against the desk as things […]

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Google Partner AdWords Event in Queenstown – 19th Oct 2016

I am delighted to be hosting another Google Partner Connect AdWords events in Queenstown on Wednesday 19th October, from 1.45pm until approximately 3:30pm. This is for you if you are : Considering running a Google AdWords online advertising campaign with an agency Want to find out more about online advertising through real case studies and examples […]

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Why You Should Get Your Audience Off Your Social Channels On Social Media Day

As I write this, Social Media Day has been and gone in New Zealand, and it’s just progressing in other parts of the world. My plea to you on Social Media Day is : If you want to increase your digital marketing success, get your audience off your social channels.   Don’t Build A Rented […]

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Why Facebook Is The Most Targeted Ad Platform For Demographics

Facebook Demographics Advert Targeting

If you want to buy something you go to a store.  Seems obvious right? Online is just the same.  What you really want to buy is traffic to your website, and ideally traffic either matching your target demographic, or with an intent to purchase your product which solves the problem, or need, your customer has. […]

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