Darren Craig
Author Archives: Darren Craig

Tourism Conversion Optimisation and Analytics – The Waypoint Conference Takeaways

Digital Marketing Conversion Optimisation For Hotels And Tourism

  The Waypoint conference was a digital conversion focused conference in Christchurch, NZ. It wasn’t about driving traffic (although that obviously was mentioned to some extent), it was about getting more out of your existing traffic…and aimed specifically at the tourism and hospitality sector – two passions of mine. This was really timely for me […]

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10 Ways To Piggyback On Your Regional Tourism Operator’s (RTO) Digital Strategy On A Shoestring Advertising Budget

How To Copy Your Destination Marketing Organisations Advertising Budget On A Shoestring

Being in New Zealand I am fortunate to be surrounded by Regional Tourism Operators, airlines and other hospitality organisations that punch above their weight when it comes to digital marketing strategies for tourism.  From Air New Zealand (with their 1m+ Facebook followers and edgy innovative videos) to my local Regional Tourism Operator, Destination Queenstown who […]

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5 Reasons Not To Use Wix For Your Website – A Brief Wix Review

Should I Use Wix For My Website

I’ve often had clients come to me after using Wix or Weebly to build a website and ask for some help making their sites more visible.  And there lies the rub so to speak.  Wix makes it very easy to build a great looking website, and very easy to build a very badly performing website. […]

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The Complete Guide to Facebook Advert Targeting Options

Qwaya Facebook Ad Targeting Options

Facebook continue to innovate when it comes to their advertising options, as well as targeting choices.  Custom Audiences, Lookalike Audiences, and retargeting options are all quite new to the Facebook platform.  If you aren’t sure how powerful the Facebook targeting options are, or just want to have a reference chart beside you, check out the […]

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