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Remarketing (or retargeted advertising) is the latest trend in online digital advertising. This is advertising to already engaged users but it’s not just for the big boys – it’s available to everyone, and it’s one of the cheapest forms of advertising available.

Retargeted Advertising Article Published on Luxury Hoteliers Magazine

Online Advertising - Retargeting and Facebook Custom Audiences

Retargeting or Remarketing is one of the latest buzzwords in the online advertising space. Whilst everyone is competing on Adwords and other platforms, retargeting is still in relatively early days and not used by many small businesses. If you’re unsure of what retargeted advertising is, please head over to my published article Laser Targeted Online […]

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Retargeting Article Submitted to International Luxury Hoteliers Association

As everyone else in Queenstown was heading out to watch the British Royals William and Kate drive along the street, and heading to the gondola to watch the start of the Queenstown Bike Festival, I stayed at home to write my second article for the International Luxury Hoteliers Association. The reaction to my first article […]

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