Category Archives for "Tripadvisor"
Tripadvisor is a powerhouse in social proof for hotels and restaurants. What’s your strategy for getting a great Tripadvisor rating?
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Facebook vs TripAdvisor – Join the Discussion on LinkedIn
My recent article on Facebook vs TripAdvisor introduced some of the ways users could query Facebook for recommendations, and how businesses could encourage interaction with their Facebook page. The article prompted quite a bit of discussion on the International Luxury Hoteliers Association LinkedIn group….from loves to loathes on both platforms, and the inevitable discussion about […]
Continue readingFacebook – A Future Alternative to TripAdvisor?
Facebook have announced great plans in the travel space, and I think there’s a chance they could start to edge into TripAdvisor’s territory. Is Facebook going to compete with TripAdvisor, or are they completely separate animals? TripAdvisor already has strong Facebook integration, but now you can review businesses on Facebook, see which businesses friends have […]
Continue readingSocial Media and Travel
40% of UK travellers are already using social media to help research a holiday. In five years time 48% of the industry believes social media will be more important than Pay Per Click. These kind of stats reveal why it can make a significant difference getting ahead of the game in social media. Facebook Check-Ins […]
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