Category Archives for "Social Media Marketing"
Social Media advice, tips and tricks

Why You Should Get Your Audience Off Your Social Channels On Social Media Day

As I write this, Social Media Day has been and gone in New Zealand, and it’s just progressing in other parts of the world. My plea to you on Social Media Day is : If you want to increase your digital marketing success, get your audience off your social channels.   Don’t Build A Rented […]

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How To Find Missing Messages In Facebook Messenger

How would you feel if you lost out on business leads by not seeing a message, or your friends were feeling rejected by you…and you didn’t even realise? Facebook Messenger may be doing this to you.  And it happened to me. I missed out hockey games, offers for things I was selling….and most importantly, messages […]

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Facebook introduces Hashtags as predicted

Remember all those Facebook posts that had hashtags splattered all across them, and they did nothing?  Annoying wasn’t it.  Either people didn’t know that Facebook wasn’t Twitter, or they crossposted using a third party tool. As predicted though, Facebook has now introduced hashtags such as #queenstownnz or #ladygaga in their posts, and they can be […]

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Social Media Examples Gallery

Over the past few weeks I’ve been taking screenshots of some good and bad examples of promotions and posts on social media channels and Tripadvisor. Over time this collection will improve with comments next to each image.  The Resources page will increase with whitepapers, ebooks and links to some great tools. In the meantime, have […]

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Social Media and Travel

Tripadvisor Social Proof

40% of UK travellers are already using social media to help research a holiday.  In five years time 48% of the industry believes social media will be more important than Pay Per Click. These kind of stats reveal why it can make a significant difference getting ahead of the game in social media.  Facebook Check-Ins […]

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Facebook Page Dimensions Cheat Sheet 2013 Facebook Dimensions Cheat Sheet

The nice folks over at have created a superb cheat sheet for Facebook Page image dimensions. Facebook rules are always changing, but be aware that is IS now OK to promote your service, have arrows pointing at Like buttons, and have promo text on your cover photo now, as long as the text doesn’t take up […]

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Facebook launches verified profile and pages

Facebook Verified Pages

Facebook has announced verified profiles and pages for high profile accounts.  Although it’s only rolled out to certain brands and celebrities with large followings, I’m sure it will be rolled out to a wide audience sometime in the future.  See Facebook Verified Profiles and Pages for more information. I think you’ll tell which page below […]

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