Not long until ticket sales are closed. Last couple of tickets remaining - be fast as it will be a small group so you get the most out of it.
Digital Marketing Metrics and Analytics
Google Analytics 1 Day Workshop
Queenstown, Thursday 2nd July 2020
Get Up To Speed Fast on Tracking Your Digital Marketing using Google Analytics
Join us on this one day training workshop, which will be in a small group.
Only $495 NZD (+ GST)*
* May be eligible for up to 50% RBP Funding - see below - if eligible you may only have to pay less than $250 for a full day course - likely the cheapest you'll ever get from us...and hourly, it's less than a yoga class but will help grow your business.
Venue : Fully Charged Media
Mountain Club, Five Mile, Queenstown
The Fastest Way To Track and Understand Your
One Day Workshop style training
9am - 1pm : (approx) Training
2 - 5pm: Hands on Q&A and Implementation
You are free to leave earlier if you wish - there will be plenty of value before 5pm
Bring Your Own Device
Work On Your Own Account
WiFi Available in boardroom
There may be some optional homework which won't take long.
This will ensure you can get the most out of the afternoon.
In the current environment it's vital you know what's working, and what's not, yet astonishingly we've never encountered a business that's tracking what they should be online, and many aren't tracking anything. At best, this means you may be underreporting on your marketing. At worst it may mean you cannot possibly know the returns from your campaigns- either organic, or paid.
You may even be getting incorrect data reported for your digital marketing.
Are you a bit overwhelmed when you try to track your digital marketing campaigns, and not sure how to analyse the data you have available....or even what tracking should be set up in the first place? If so, then this course is for you.
This 1 Day Google Analytics Masterclass will quickly go through the basics of Google Analytics to ensure we're all on the same page, then go into detail about understanding the data, setting up goals to track, how to track all your online (and some offline) marketing campaigns, and much, much more. This course applies to organic (non paid) traffic as well as paid campaigns.
The afternoon will be more hands on with plenty of time for Q&A, or to set up some of your goals, look at your account, or help diagnose issues.
Today many businesses are looking to save unnecessary expenses. Most businesses are wanting to do some form of digital marketing, but many do not have the fundamental conversion tracking in place to be able to correctly track your return on investment. Many businesses are flying blind, and throwing money in the air, ticking marketing boxes, and not being able to quantify the outcome.
This is not a scare story - we've done dozens of in depth audits and reviews, and have seen this within seconds on many websites every day. This is either due to business owners being too busy, or in house marketers either not having the time or knowledge.
You usually cannot rely on your developers or creatives to do this, as it's usually not in their scope, or they don't have the capabilities to implement this correctly. Trust us, we've seen bad implementations, incorrect implementations, and even no tracking in place on websites that have cost over 6 figures to build. We've even seen new website sending data to a different company's Analytics account...or even fully working analytics being removed altogether, and only discovered many months alter.
Don't fall into this trap. Save yourself hours of reading and experimenting, and get the benefit of our knowledge and expertise today. We've been mentored by the best. Book your session today.
Who This Workshop Is For :
Find out more about tracking your business online, and questions to discuss with your marketing team or agency (even if that's you!)
In House Marketing Teams
Struggling to get insights into your campaigns, or justifying your marketing budget? Discover all the tools you'll need to make yourself look like a marketing rock star!
If You're Starting A Website Project
Ensure your digital marketing tracking is part of your scope to avoid surprises later! Most web projects overlook this part and don't go beyond the basic Analytics installation.
Have you tried running campaigns but not sure if they are working, or not sure how your website and other channels are working? This 1 day event will answer your questions.
What You'll Discover In This 1 Day Course :
Get More Out Of Google Analytics
Go beyond the basic installation most web developers and users do.
Bring Your Own Device, Ask Questions
Bring your own laptop and ask questions about your account! (it's ok if you just want to listen too!)
Discover How To Track All Marketing Campaigns - including Organic
Find out how to track both on and offline marketing campaigns. Help justify and increase your marketing spend!
Get Insights Into How To Improve Your Website
Want to improve your content but don't know where to start? We'll show you areas to look at, and how to interpret the data.
Discover Common Pitfalls Working With Poor Agencies
Working with a third party? Get some insights into which questions to ask agencies and ensure you own YOUR data.
How To Use Google's Other Free Tool For Simple SEO monitoring
Google Analytics is often overlooked, but this tool will gie you free insights into your SEO rankings and improvements.
One Click Import Of Our Remarketing Audiences
Running ads or want more insights?
Import our honed remarketing audiences from our account to yours - in one click!
Booking Engine and Payment Gateway Gotchas
Dealing with booking engines? We've dealt with many and know the intricacies of support, implementations, and why your payment gateway may be leading your to false data in your referral data.
How To Track Your Email Marketing Campaigns
Pros and cons of different tracking depending on how you want to report your metrics.
How To Exclude Internal Users
Are you always looking at your site internally?
Instantly improve your metrics and conversion rates using this trick to make your data more accurate.
Plenty Of Time For Q&A
There will be time for Q&A throughout the day.
Light Refreshments Available
Coffee machine available. Plenty cafes around, and simple snacks available.
As well as the above, we'll also touch on some more advanced topics such as ...
Google Search Console
Google Tag Manager
... and other aspects of tracking your digital marketing campaigns.
Three main modules covering all the above:
Filters, Funnels and Goal Tracking
Advanced Tracking - How To Track Any Link Online, QR Codes and more
The afternoon will be dedicated to Q&A and hands on looking at different accounts. You can discuss with the group if you want, or have some one on one input to your setup.
Are you a NZ GST Registered Business?
We are registered service providers with the Regional Business Partner network, and this workshop is an authorised service. Your business may be eligible for up to 50% funding for this course depending on criteria. This funding decision is not made by us and you must contact your local growth advisor to find out more, and before you book a place on this course. You can find out more on the Regional Business Partners website
The service to mention to your growth advisor is https://app.regionalbusinesspartners.co.nz/Service/Details/8430
Reviews from Google and Regional Business Partners
"Darrens wealth of knowledge and ability never ceases to amaze us. We have worked with Darren on a number of projects and have always felt we were in very capable hands. Not only does Darren complete the work to a meticulous standard, he also makes very educated suggestions for ways/programs to improve our systems. I could not recommend highly enough."
"Darren is highly knowledgeable and takes a personalised approach, providing customised solutions to maximise budget and requirements. Darren is flexible and was able to adapt our digital marketing strategy based on budgets, growth and seasonality. Always up to date with the latest in digital marketing, Darren made my life much easier, focusing on the more technical aspects and allowing me to be as hands on or hands off as I needed to be."
"Darren is fantastic! I rang him in total confusion and he sorted me out. His "Power Hour" is great value! I knew bits and pieces and he was able to take those and knit them together into a much greater depth of knowledge. I now have the clarity I need to understand what's important to keep my websites ticking over nicely! Absolutely worth it!"
Ready to improve your Google Analytics Understanding?
Only $495 + GST. Queenstown Five Mile Thursday 2nd July.
About Your Trainer
Darren Craig is the founder of Fully Charged Media, a Digital Growth Agency in Queenstown NZ.
Darren has audited dozens of digital presences and Google Analytics, and has done full analytics implementations for small and large businesses. Darren often finds Google Analytics has not been set up correctly which means it's hard or impossible to track the success of your marketing campaigns.
Fully Charged Media have worked with businesses from small startups through to $80m+ companies.
Darren is passionate about tracking and analytics, and is a firm believer of you can't improve what you don't measure. Fully Charged Media have managed millions of dollars in ad spend so tracking is vital to his day to day work.
Fully Charged Media perform digital audits and reviews, provide strategic digital marketing advice, run paid advertising campaigns in both Google Ads and Facebook, and training courses.
Fully Charged Media are Digital Marketer Certified Partners and badged Google Partners, and is mentored by the #1 best selling author in Google Ads (he even helped review the next edition of his book over the Christmas holidays). Darren's 'happy place' is advising and training business owners and marketers in how to get the most out of digital, and he is a passionate speaker, having spoken at many Chamber of Commerce events, Digital Marketer Down Under 2018 and 2020 in the Gold Coast, and many other events for organisations.
As featured in....
100% MONEY BACK GUARANTEE
As with all our courses, there's a full no risk money back guarantee. You have nothing to lose by booking this course. If you don't get at least three nuggets of new information on this course (and we expect you to get much more), then come and speak to the trainer at the end of the session and explain why, and you'll get all your money back.
Google Analytics 1 Day Workshop - Queenstown Five Mile
Thursday 2nd July 2020
Only $495 + GST. Thursday 2nd July 2020.
This course is subject to minimum numbers to run - don't delay booking and miss your chance.