The team

The people behind Fully Charged Media

A named expert, backed by a real team, and one or two who just feel like part of it.

You always know who you are working with. No hand-offs to a junior, no faceless account managers, just the people who actually do the work.

We do not have big glitzy offices or huge teams. We are a lean team working around the globe, which keeps our overheads low, so you are not quietly footing the bill for an office or our social nights. We are used to working across time zones. One of our team was with us for the best part of five years before we ever met in person, and it never caused a problem. We have even delivered digital solutions for a business a kilometre down the road that we had never met face to face. Working in your business remotely is simply not an issue for us.

Darren Craig

Founder

Darren's background is in computer science. Before Fully Charged Media he spent years in software development and technical architect roles, at the likes of RBS, Tesco Finance, The WM Company, Deutsche Bank, Bank of America and Sky TV, across banking, investment funds and media.

He moved into digital marketing out of frustration, watching good businesses lose revenue simply because they did not have the right information at the right time. He has been focused on it for over 13 years, has always invested in being trained by the best in the industry, and has spoken at events and conferences, including a few overseas. What drives him is straightforward: helping businesses grow with digital technology and digital marketing.

Performance is everything in banking, and that stuck. He looks at digital marketing the same way: performance and data first. It also means no web developer can slip something past him, and no support person can bluff him.

Fair warning, Darren has a hand in just about everything here. His attention to detail keeps the work sharp, even if it drives the rest of the team up the wall now and then.

Philip

Analytics Specialist

Philip has been with Fully Charged Media for three and a half years. His background is SEO, built over many years at large agencies and some well-known online names.

He joined us as our analytics specialist and has since worked across a huge range of analytics setups, along with email marketing, automations and voice AI. If it involves measurement, Philip is usually deep in the detail.

CC

Sounding board (unofficial)

CC is Darren's wife, and, to be clear, not a team member. Although after the number of scenarios that get talked through over the dinner table, she probably feels like one.

She is seriously experienced in marketing: in the UK at the country's biggest supermarket bank, as a head of marketing for some of New Zealand's largest tourism brands, and as a GM of marketing in the startup world. It is hard not to think out loud with her in the room. No pay, no timesheet, plenty of input.

Paid media specialist

UK PPC

For years we have had a UK paid media specialist assisting on many of our accounts. A strong agency background in the UK and time on multi-million-dollar campaigns mean he knows the industry inside out.

He is a devil for the detail, always tying paid media back to a business's top-line revenue and the story behind the data.

What you will notice above is there are no hipster job titles. We would rather just focus on getting the job done.

Our web development team

A full web team, on tap

We have a full web development team we bring in as and when a project needs them. It keeps our overheads low and means clients get their experience exactly when it counts. They are excellent at designing and building websites.

The difference is in how we work with them. We lead every build, so clients get a site that actually delivers, not just one that looks the part. We put the tracking and SEO in place ourselves, and we steer the direction so the site is fast, performs well, and lowers the total cost of ownership. Between their build skill and Darren's software engineering background, we turn sites around quickly and get them right.