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How we help

Google Ads that pay for themselves

Search, Shopping and Performance Max, built and managed by a specialist with 13 years in the platform. Structured around your market and your margins, tracked properly, and always run in your own account.

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Illustration of Google Ads campaign management across Search, Shopping and Performance Max
Proof, not promises

Returns we have actually delivered

Ski & transport
73x
return on ad spend in a peak holiday month for a Queenstown operator
Tourism
31x
return across a scenic-flight campaign, winning bookings back from the OTAs
Ecommerce
4.6x
return for a homeware store, while shifting sales off high-commission marketplaces

Real results from anonymised client accounts. Returns vary by market, budget and offer, and peak months run well above the season average.

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How we do it

A method, not a magic button

Get the tracking right first

Before we spend a dollar we make sure conversions are tracked accurately, through GA4 and Google Tag Manager. Most accounts we inherit are quietly optimising towards the wrong numbers, which means every decision after that is a guess.

Built by hand, not by wizard

We do not click through Google’s setup wizard and tick a box. We structure the account around your market, who you are targeting and the terms that matter most, so budget follows value. A single account often means 10 to 15 campaigns across Search, Shopping, Performance Max, Display, YouTube and remarketing.

Spend where the profit is

We find the searches, products and audiences that actually make you money and concentrate budget there, and we move it as demand shifts through the season, rather than setting a monthly figure and forgetting it.

Report you can actually read

Plain-English reporting tied to revenue, with everything visible in your own account. No black box, no jargon, and you keep full ownership during and after.

The craft most skip

How the account is built is the whole game

The single biggest difference between Google Ads that works and Google Ads that drains money is not the budget. It is how the account is built. We take real care over structure: campaigns shaped around what you tell us about your market, who your best customers are, and the terms worth winning, so we can steer budget toward what matters and away from what does not.

That is why running Google Ads for one client often means 10 to 15 separate campaigns for us, across Search, Shopping, Performance Max, Display, YouTube and remarketing, each with its own job and its own budget. It is slower to set up and harder to manage. It is also the reason the numbers at the top of this page look the way they do.

The edge behind the work

Why our Google Ads stays ahead

We do not learn Google Ads from blog posts. We have been part of a high-level Google Ads mastermind since before we ran our first client campaign, a group that has since grown into an AI community with a heavy focus on advertising. It is where a lot of the sharpest thinking in the industry gets worked out, and it is why our methods stay ahead of Google’s constant changes rather than chasing them.

  • Custom dashboards of our own, sharpened on the patterns in many millions of dollars of ad spend across that community, so our decisions draw on far more than any single account could teach.
  • Regular working sessions with other serious practitioners, always developing the craft. If anything, we spend a little too much of our lives inside Google Ads, which is exactly what you want from the people running your budget.
  • AI used heavily, not as a gimmick, to analyse accounts deeper and test more, then human judgement to know which of those insights actually matter.
  • Thirteen years of doing the work, in your account, with the numbers tied to revenue and nothing hidden.
  • Often the one constant on an account. We have outlasted a run of in-house marketing managers over the years, holding the history and the hard-won learnings so nothing walks out the door when someone moves on.
FAQ

Google Ads questions

Isn’t it cheaper to run Google Ads ourselves?

It feels cheaper, and almost every self-managed account we have reviewed felt like it was saving money while quietly wasting a good chunk of it. The usual pattern is an account set up through Google’s own wizard, which is built to get you spending, not to get you results: the wrong structure, no proper conversion tracking, and nobody keeping up with the hundreds of changes Google makes to the platform every year. Even Google’s own automation, left broad, can burn budget fast. Run properly, the same spend works far harder, and you see exactly where every dollar went.

What about Performance Max and Google’s AI?

We use them where they earn their place, not by default. Performance Max hands most of the decisions to Google and is only ever as good as the conversion data you feed it. With clean tracking and the right structure around it, it can be powerful. Without them, it optimises towards the wrong outcomes and hides where the money went. We build on solid Search and add automation deliberately, with our own AI and dashboards watching what Google’s is actually doing with your budget.

Google keep offering me a free call to set up my ads. Why pay you?

Take the call if you like, but go in with your eyes open. The reps who ring you are usually not employed by Google directly, they are contracted through a third party, and they are often incentivised to get you to adopt features and spend more, not to grow your business. The advice can genuinely work against your interest even when it is framed as helping. It is telling that across our community of Google Ads agencies, many will not even take those calls, because the recommendations so often push broad targeting and new features that quietly burn budget. We sit on your side of the table, in your account, and we are measured on your revenue, not on what Google wants adopted.

Do we own the account?

Always. We work in your account, not ours. You keep full access and full ownership, during and after. That is non-negotiable for us.

We have been burned by an agency before. How are you different?

Transparency and ownership. Everything is in your account, the numbers tie to revenue, and we tell you what you need to hear, not just what you want to. That, 13 years actually doing the work, and a level of Google Ads obsession most agencies do not have.

What budget do we need?

It depends on your market and goals, and we will tell you honestly whether Google Ads is even the right place to start. Spend enough to hold position and give the algorithm data to learn from, a budget spread too thin achieves neither. We would rather send you away than take spend that will not work.
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Let's make your ad spend work harder

Book a Growth Plan Session and we will review your account or your opportunity, and tell you straight whether Google Ads is the right next move and what it could return.

We work best with owners who want a trusted partner and let the experts they hire do their best work.