More direct bookings, less commission to the OTAs.
Every booking that comes through an OTA hands away a slice of your revenue. We help tourism and hospitality operators win more bookings direct, with Google Ads, better content and SEO, all explained in plain English.
You are competing for your own guests
Search for your own business and there is a good chance an OTA is bidding on your name, ready to take that booking and a commission with it. Meanwhile a lot of operator websites are thin, slow and years out of date, so they lose the searches that should be easy wins.
It does not have to be that way. With the right ads, genuinely useful content and proper SEO, you can take back the bookings that are rightfully yours, and keep the margin.
Win the booking before the OTA does
Beat the OTAs on Google
When someone searches for you or your kind of experience, the OTAs are bidding to send that booking through their site and take a cut. We get you in front of that searcher first, so the booking comes direct.
Content that actually ranks
Most operator sites are thin and dated. We build real, useful content about your experiences and your area, so you rank for the searches that bring ready-to-book guests, not just your own name.
SEO that compounds
Direct bookings you earn through search do not carry a commission, every season. We do the technical SEO groundwork properly so it keeps paying off long after the work is done.
Tracking you can trust
You will know exactly which channels bring bookings and what each one costs, all in your own accounts. No guesswork, no vanity metrics.
Tourism marketing, channel by channel
Every operator is different, so we pick the mix that fits your business, your season and your budget. Here is how each channel earns its place.
Google Ads
Win the booking direct before the OTA does. Branded search and high-intent campaigns.
Learn more →Direct Bookings vs OTAs
The real numbers. Why competing direct is far cheaper than paying 20% commission.
Learn more →Analytics & Conversion Tracking
The foundation. Accurate tracking across every channel and booking system, before we spend a dollar.
Learn more →Meta Ads
Facebook and Instagram for awareness, remarketing and finding more of your best guests.
Learn more →Email Marketing
Turn past guests into repeat bookings and referrals, commission-free, from data you own.
Learn more →SEO & AI Search
Get found in search and in AI answers. The long game that compounds without commission.
Learn more →We have audited the same tourism businesses three years running. Most are marketing blind.
We have now run this study three years running, in 2024, 2025 and 2026, on the same set of tourism and hospitality businesses. It started with 538 operators across 44 countries and more than 250 hours of hands-on work. The 2026 edition re-audited 545 of them. Almost nothing has improved in three years. A few of the findings:
Read the full findings in the state of tourism digital marketing 2026. The earlier editions are still published in full: 2025 and 2024. Or see how we fix it with analytics and conversion tracking.
Been running the place for years? Even better.
Some of the best operators we work with have run their business for decades and have never had much time for the digital side. That is exactly who we are here for. You bring the years of knowing your guests; we bring the marketing, do the technical work, and keep you in the loop without the jargon. No buzzwords, no being made to feel behind.
Have a straight conversation →Bookings that come direct
Real, anonymised results from operators we work with. We always read the story behind the data, not numbers in isolation.
See tourism case studies →Tourism marketing questions
Will Google Ads just cannibalise bookings I would have got anyway?
How do I compete with Booking.com and the big OTAs on Google?
We are not very technical. Is that a problem?
How long until we see more direct bookings?
Not sure where your problem is?
Most businesses know something is not working and cannot tell you which part. These two are how we start with almost everyone, whatever the sector.
Comprehensive Digital Review
Every channel reviewed end to end: analytics, tracking, your booking or checkout system, the website, search, ads and listings. You get a written review with a prioritised plan and two hours going through it.
Find out what is wrong →Digital Foundation Setup
Conversion tracking, analytics, your booking system and your ad platforms set up correctly and joined together, so you can finally see which marketing brings in money. Every channel, not just the ads.
Get it set up properly →Have the review first and $1,000 of it comes off the setup.
Book a Growth Plan Session and we will look at where your bookings come from today, what the OTAs are costing you, and the quickest way to win more direct. Plain English, no obligation to carry on.
We work best with owners who want a trusted partner and let the experts they hire do their best work.