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Setup & implementation

Get your tracking and analytics set up properly, once

The unglamorous work everything else depends on.

Conversion tracking, analytics, your booking system and your ad platforms, set up correctly and joined together, so you can finally see which marketing brings in money.

Get it set up →

Buying online is coming soon. For now, get in touch and we will take it from there.

The problem

Most businesses are advertising blind

They are spending money on campaigns that have no way of knowing whether they worked.

It is not that the ads are badly written or the budget is too small. It is that the campaigns are optimising towards a signal that is missing, incomplete, or measuring the wrong thing. The platform does exactly what you asked. You just asked for the wrong thing without knowing it.

This is the work we do before we run advertising for anybody, and it is the thing we have found missing, to some degree, in every business we have ever taken on.

$138k
The gap we found on one account between what Google Analytics credited and what the ads had driven.
$241k
What that account actually made, on $5,100 of spend. The lower number would have got the budget cut.
332%
The growth one product line appeared to show. The real figure was 18%. A split product was being counted twice.
What we do

The whole foundation, not a tag on a page

Conversion tracking across the board

Google Analytics, Meta and Google Ads, all recording the same events, so the three of them stop disagreeing with each other.

Your Google properties linked properly

Analytics, Ads, Search Console and Merchant Centre connected so data flows between them. Most accounts we open have at least one of these missing, and it costs insight nobody knows they are losing.

Anything already broken, fixed

We are usually not the first people in here. Half-finished tag manager containers, duplicate tags, events that fire twice, conversions counting page views. We sort it rather than build on top of it.

Your booking or checkout system

Conversions tracked through third-party booking systems, where the system supports it. This is the piece most often broken and the one that matters most, because it is where the money is.

Everything through Google Tag Manager

So it is all in one place, changeable without touching your website, and legible to whoever comes after us.

Remarketing audiences built and running

Set up on day one so they are gathering data from the start. Audiences cannot be backdated, so every week without them is a week you cannot get back.

Google Business Profile completed

Set up correctly and filled in properly, with the link tagged so you can tell local traffic apart from general organic.

A reference document, and a walkthrough

A detailed record of everything we set up and why, so you or anyone after us can pick it up. Plus a call where we take you through it.

It is not only for advertisers

One setup, every channel

This is the part that surprises people. What we build does not only measure your ads. Once it is in, you can see conversions from organic search, from referrals, from email and from people typing your name in directly.

So you find out what your website is worth. What that blog post you paid for is worth. Whether the tourism listing you renew every year sends you anything at all. Those are questions most owners have never been able to answer, and the answers change where the next year of budget goes.

What it costs depends on how much there is to set up and how easily we can get into it. We have seen businesses who have lost access to their own accounts, and others starting from nothing at all, and those are two very different jobs. We have done hundreds of these to varying extents over the years, so we have a good idea of what a typical business needs.

Done properly, this is a one-off. That is why we spend the time getting it right the first time.

We will need to understand where you are before we can be specific about your price. That means either the Comprehensive Digital Review, or an initial chat to work out where the gaps are.

Up to $3,500
USD, and it depends on scope. $1,000 less if we have done your Comprehensive Digital Review first.
2 to 3 weeks
From the day we have access. The sooner we are in, the sooner it starts.
Every channel
What we set up measures organic, referral, email and paid, not just the ads.
Where to start

Look first, or fix first

If you already know your tracking is not right, book this and we will get on with it.

If you are not sure what is wrong, or you suspect the problem is bigger than tracking, start with the Comprehensive Digital Review and Action Plan. It goes through everything, analytics, website, search, ads and listings, and gives you a prioritised plan. $1,000 of it comes off this if you go on to have us do the work, so looking properly first costs less than most people expect.

Get it set up →

Buying online is coming soon. Until then, get in touch and we will set it up for you.

FAQ

Questions about the setup

Why can’t my ads just work without this?

They can run. They cannot improve. The ad platforms optimise towards whatever you tell them a conversion is, so if that signal is missing or wrong, the algorithm spends your budget getting better at the wrong thing. That is the single most expensive problem we see, and it is invisible from inside the ad account.

We are not running ads. Is this still worth doing?

Yes, and this is the part people miss. What we set up measures every channel, so you will see conversions from organic search, referrals, email and direct too. It tells you what your website and your content are worth, whether or not you ever advertise.

Our previous agency set this up. Isn’t it done?

It might be. It usually is not. Most of the setups we open were built by somebody competent who then left, or half-finished when a project ended. We would rather look properly than assume, which is what the Comprehensive Digital Review is for.

How long until we see something from it?

You will see accurate data almost immediately. The value takes a season, because the point is making better decisions with money, and that compounds. Remarketing audiences are the clearest example: worth nothing on the day we build them, worth a great deal three months later.

What do you need from us?

Access, and quickly. Admin access to your analytics, tag manager, ad accounts, website and booking system. Getting that sorted is genuinely the slowest part of most projects, so the earlier you book, the earlier we start.

What happens when something changes later?

Set up well, this does not need constant attention. Platforms and privacy rules move, and a booking system change means revisiting it, but the reference document means you are not starting from nothing, and neither is anyone else.
Start here
Stop guessing which marketing works

Conversion tracking, analytics, your booking system and your ad platforms, set up properly and joined together. Up to $3,500 USD, and two to three weeks from the day we have access.

We work best with owners who want a trusted partner and let the experts they hire do their best work.

Buying online is coming soon.