Most installs are not really finished
Plenty of businesses "have GA4" but are missing or mis-tracking the conversions that matter. The data looks fine at a glance and quietly misleads every decision made on top of it.
The things that matter most
Get your key conversions tracked accurately. Handle consent so privacy rules do not silently break your data. Make sure the numbers in GA4 line up with the numbers in your ad platforms. Then build reporting you will actually read.
Why it is worth the effort
Better data makes every other decision easier and every dollar of ad spend work harder. It is the least glamorous and highest-leverage thing you can fix.
Not sure yours is right? We can audit it. Book a Growth Plan Session.