Most marketing gets measured in clicks and opens, not dollars. If you cannot say which campaign actually drove a sale, you cannot justify the spend, and you end up guessing. In this workshop we give you one simple system, built on UTM parameters and clean tracking, so every link, QR code, email and ad reports the revenue it earned.
What this workshop solves
Clicks and opens feel like progress, but they do not pay the bills. Most QR codes, emails and ads run with no proper tracking, so the revenue they drive is invisible and the spend is impossible to defend. We fix that with a naming system and a tracking setup that scales, so you can finally answer the two questions that matter: did this campaign drive sales, and can you prove it? That proof is what justifies the spend, and wins you the budget for the next campaign.
Who it's for
Anyone spending money on marketing, online or off, who cannot say for certain what is working. If you run email campaigns, put QR codes on print or signage, or buy ads, and you need to prove the return or win a bigger budget, this is for you.
What you can expect
- Instant access to the full workshop, watched in your own time.
- The UTM anatomy that matters: source, medium, campaign, content and term, plus a naming convention that scales.
- A ready-to-use UTM tracking spreadsheet you can start with straight away.
- How to track QR codes, emails and ads, and read the results properly in GA4.
- Short codes and redirects, so you can fix your tracking without reprinting anything.
