Category Archives for "Online Advertising"
Online Advertising is critical to your digital marketing strategy. Read about the best tips and tricks for your online marketing covering Google AdWords advertising, Facebooks Ads, Remarketing and more.
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Google Ad Costs & Budgets During NZ Lockdown
Things changed fast in New Zealand last week with the whole country going into lockdown within half a day. You may be worried about your Google ad campaigns and Google spending your ad budget for no reason but rest assured, if you are in a market that had reduced searches, your spend will lower as […]
Continue readingHow to Install The Facebook Pixel – A Video Walkthrough
Have you often heard about the Facebook Pixel and not been sure where to start with it? The video below will help you with and walk you through th creation and installation of the Facebook Pixel on your website. The video below makes an assumption you have set up Facebook Business Manager for your business. […]
Continue readingMaybe The Best Facebook Campaign For Queenstown Tourism Just Now
If you’re a tourism or activity provider in Queenstown. there’s a great Facebook advertising campaign that you should be testing right now. If you’ve heard me talk, or been on any of my courses, you’ll know I’m a passionate advocate of getting more out of the platforms you are currently using online, whether it’s your […]
Continue readingWhy Facebook Is The Most Targeted Ad Platform For Demographics
If you want to buy something you go to a store. Seems obvious right? Online is just the same. What you really want to buy is traffic to your website, and ideally traffic either matching your target demographic, or with an intent to purchase your product which solves the problem, or need, your customer has. […]
Continue readingGoogle AdWords Drops Right Hand Side Ads – What It Means
This week you may have noticed some changes to Google Adwords in Google search results. The right hand side adverts on desktop searches have been dropped for many searches. This change was unannounced before it happened, and discussions on this are a hot topic in digital marketing forums around the web. But what does it mean […]
Continue reading10 Ways To Piggyback On Your Regional Tourism Operator’s (RTO) Digital Strategy On A Shoestring Advertising Budget
Being in New Zealand I am fortunate to be surrounded by Regional Tourism Operators, airlines and other hospitality organisations that punch above their weight when it comes to digital marketing strategies for tourism. From Air New Zealand (with their 1m+ Facebook followers and edgy innovative videos) to my local Regional Tourism Operator, Destination Queenstown who […]
Continue readingQueenstown’s First Google Partner
I’m delighted to announce that Fully Charged Media has became a certified Google Partner – the first ever located in Queenstown. Being a Google Partner, and becoming certified is a real honour and pleasure for me and it was granted to me at the end of 2014 – a great way to finish off a year […]
Continue readingThe Complete Guide to Facebook Advert Targeting Options
Facebook continue to innovate when it comes to their advertising options, as well as targeting choices. Custom Audiences, Lookalike Audiences, and retargeting options are all quite new to the Facebook platform. If you aren’t sure how powerful the Facebook targeting options are, or just want to have a reference chart beside you, check out the […]
Continue readingRetargeted Advertising Article Published on Luxury Hoteliers Magazine
Retargeting or Remarketing is one of the latest buzzwords in the online advertising space. Whilst everyone is competing on Adwords and other platforms, retargeting is still in relatively early days and not used by many small businesses. If you’re unsure of what retargeted advertising is, please head over to my published article Laser Targeted Online […]
Continue readingRetargeting Article Submitted to International Luxury Hoteliers Association
As everyone else in Queenstown was heading out to watch the British Royals William and Kate drive along the street, and heading to the gondola to watch the start of the Queenstown Bike Festival, I stayed at home to write my second article for the International Luxury Hoteliers Association. The reaction to my first article […]
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