What Hasn’t Changed in Digital Marketing in the Last 11 Years?

Chasing Trends vs. Mastering the Fundamentals Digital marketing is an industry obsessed with change. It never stays still. Every few months (or hours?), there’s a new must-have tool, algorithm update, or trend that promises to revolutionise everything. Right now, it’s AI. Before that, it was voice search, TikTok, and Web2, 3 or whatever else. But […]