Category Archives for "Analytics"
Tips and Tricks for Google Analytics and tracking return on investment online.
How To Use Google Analytics Whilst Avoiding Common (& Expensive!) Setup Mistakes
So…you’ve got Google Analytics installed on your website but when you log in, have a look around… you feel like you’re looking at the cockpit of a Boeing 777 and not sure where to start. You’re wise to not to rush in too fast. Analytics is my favourite digital marketing too, but if you don’t […]
Continue readingGoogle Analytics Course – Queenstown 28th September 2017
Come along to this in depth Google Analytics ‘Bring Your Own Device’ workshop. Learn stuff in the morning, start to implement it in the afternoon. Venue : Millbrook Resort, Waterfall Cottage Time : 9am – 4pm (approx – plenty time for Q&A) Included : Light refreshments and light lunch pack Investment : $695 + GST Limited Spaces – Book Today […]
Continue reading5 Reasons Your Google Analytics Data May Be Misleading
Google Analytics is the main source you should be looking at to measure your marketing efforts – both digital and offline. The problem with Google Analytics is there’s not many people who know it well, and more often than not, your web developers input to it is just to add some tracking code to your […]
Continue readingImagine If Your Marketing Budget Justified Itself…
You know the feeling… You want to do more marketing, try different marketing channels, test something different and you need a bit more money to try it. Your boss thinks differently. Marketing already ‘costs’ too much every year. You’re out of sync with your financial year and it’s been fixed already. Of course they don’t […]
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