Category Archives for "Analytics"
Tips and Tricks for Google Analytics and tracking return on investment online.
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Google Analytics 4 Migration – What you need to know for a smooth(er) transition
If you’re reading this you’re probably aware that Google has a new version of Google Analytics, imaginatively called Google Analytics 4 (“GA4”) – as it’s the 4th big iteration of Google Analytics. Google Analytics is often the single source of truth for all your digital marketing metrics (if it’s set up correctly). Google have also […]
Continue readingDigital Marketing Audits & Priorities. Too Many Cooks Can Spoil The Broth
When things are busy there can be a bit less attention paid to digital marketing as the cash keeps coming in, but in the times of Government subsidies and paid strategies around there seems to be a bucketload of cash in various countries helping businesses ‘pivot’ or survive and often we see that endless free […]
Continue readingHow To Use Google Analytics Whilst Avoiding Common (& Expensive!) Setup Mistakes
So…you’ve got Google Analytics installed on your website but when you log in, have a look around… you feel like you’re looking at the cockpit of a Boeing 777 and not sure where to start. You’re wise to not to rush in too fast. Analytics is my favourite digital marketing too, but if you don’t […]
Continue readingGoogle Analytics Course – Queenstown 28th September 2017
This course is a while ago. Our latest course is on 2nd July 2020 – see more about our latest Google Analytics Training in Queenstown, NZ —– Come along to this in depth Google Analytics ‘Bring Your Own Device’ workshop. Learn stuff in the morning, start to implement it in the afternoon. Venue : Millbrook Resort, Waterfall […]
Continue reading5 Reasons Your Google Analytics Data May Be Misleading
Google Analytics is the main source you should be looking at to measure your marketing efforts – both digital and offline. The problem with Google Analytics is there’s not many people who know it well, and more often than not, your web developers input to it is just to add some tracking code to your […]
Continue readingImagine If Your Marketing Budget Justified Itself…
You know the feeling… You want to do more marketing, try different marketing channels, test something different and you need a bit more money to try it. Your boss thinks differently. Marketing already ‘costs’ too much every year. You’re out of sync with your financial year and it’s been fixed already. Of course they don’t […]
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