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Google Ad Spend Budgets Explained: Why Lower Budgets Can Hold Back Your Success
Many businesses approach Google Ads with the expectation that they can start with a modest budget and run “a campaign” to test the waters. While this thinking is understandable, it often leads to disappointing results and missed opportunities. The reality is that Google’s advertising ecosystem requires strategic budget allocation across multiple campaign types to capture […]
Continue readingGoogle Ad Costs & Budgets During NZ Lockdown
Things changed fast in New Zealand last week with the whole country going into lockdown within half a day. You may be worried about your Google ad campaigns and Google spending your ad budget for no reason but rest assured, if you are in a market that had reduced searches, your spend will lower as […]
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