Retargeting Article Submitted to International Luxury Hoteliers Association

As everyone else in Queenstown was heading out to watch the British Royals William and Kate drive along the street, and heading to the gondola to watch the start of the Queenstown Bike Festival, I stayed at home to write my second article for the International Luxury Hoteliers Association.

The reaction to my first article about Facebook – A Future Alternative To TripAdvisor went viral on the ILHA LinkedIn group.  Ok…viral may be a bit of an exaggeration, but it was more reaction than I thought with many discussions and opinions raised globally.

Retargeting (retargeted advertising) is a very hot topic just now, and it’s arguably the most targeted, and cheapest form of advertising available online.  It’s a great way to try and turn those lookers into bookers for hoteliers and acoomodation providers, so I look forward to the discussions if it makes the next issue.

 

Darren Craig

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