Good Content Marketing Example 2 – Wilderness Motorhomes Case Study

In today’s digital landscape, most business owners want to achieve high rankings on search engines. However, many fall short due to insufficient or poorly structured content. This blog post will explore how effective content marketing can transform your website’s performance, drawing insights from a successful example using Wilderness Motorhomes as an example – a leading New Zealand motorhome rental and sales company.

If you missed our previous walkthrough of content marketing for a Bali beach clubs and how it was so effective, watch and read about our breakdown of their strategy in this content marketing case study walkthrough.

The Importance of Content for SEO

Content is the backbone of any successful search engine optimisation (SEO) strategy. It not only helps in ranking higher on search engines but also engages and informs your audience. A well-structured content strategy can significantly enhance your website’s visibility and authority.

Case Study: Wilderness Motorhomes

Wilderness Motorhomes, a New Zealand-based company, really shows how strategic content marketing can lead to an impressive online presence. Their website consistently ranks high in search results for relevant search terms, thanks to their robust content. Here are some key takeaways from their approach.

Watch our walkthrough below and read on to find out how you can apply their great examples to your business.  It works… as I am writing this article in one of their rental motorhomes overlooking the sea in Collingwood, on the North West coast of New Zealand’s South Island.

Here’s some elements to consider :

• Targeted Content
  Wilderness Motorhomes separates their rental and sales operations, allowing for targeted optimisation of each website. This ensures that each site caters specifically to its audience’s needs.
• Informative Articles
  Their blog features articles like “All You Need to Know About Buying a Used Motorhome” and “Top 10 Questions to Ask Dealers When Buying a Motorhome.” These pieces are not only relevant but also updated regularly to maintain their relevance.
• SEO Best Practices
  The articles are structured with clear headings, subheadings, and bullet points, making them easily digestible and enhancing their SEO performance.

Watch our video walkthrough below :

Structuring Content for Success

To achieve similar success, consider the following strategies:

1. Create Engaging and Relevant Content

• Understand Your Audience
  Identify what your audience is searching for and tailor your content to meet those needs.
  Make sure you write enough content and your article is not just ‘ticking the blogging box’.
  It’s one thing getting it ‘done’ but it will work so much better in the long term if care is taken and it’s not rushed.
• Update Content Regularly
  Keep your content fresh and relevant by updating it regularly. This not only engages your audience but also signals to search engines that your site is active.  Sometimes even simple updates make a different like changing a “Top 10” style list to include this year instead of last year in it
  (Top Tip : making web addresses standalone of the year helps – it’s not best to have a URL like ‘/top-10-places-in-new-york-2024’ then updating the heading to be 2025!)

2. Utilise SEO Best Practices

• Use Clear Headings and Subheadings
  Break down your content into easily digestible sections with clear headings and subheadings.
• Incorporate Lists and Bullet Points
  These elements make your content more readable and help highlight key points.

3. Enhance The User Experience

• Include Multimedia Elements
  Use images, videos, and audio versions to enrich the user experience and keep visitors engaged.
• Ensure Fast Loading Times
  A fast-loading website improves user experience and can positively impact your search rankings.

By having well formed articles you enhance your chance of appearing in ‘featured snippets’ as shown below (although you could argue with Google doing this it lessens the chance of the clickthrough, but that’s just the way the cookie crumbles unfortunately).

Conclusion

While content is crucial for SEO success, it’s not the only factor. A well-rounded approach that includes backlinks, website authority, technical structure, and site speed is essential. By conducting a content audit, you can identify areas for improvement and develop a strategy that elevates your website’s performance. Embrace the power of structured and engaging content to achieve your SEO goals and improve your revenue and brand awareness.

All these guidelines, and following best practice examples will also surely help you be featured in any upcoming AI related search results…but that’s a whole other discussion!

If you want some help evaluating your content and search engine optimisation get in touch today.

Meanwhile I’m off to fire up the BBQ….if this rain ever stops!