How to Install The Facebook Pixel – A Video Walkthrough

Have you often heard about the Facebook Pixel and not been sure where to start with it? The video below will help you with and walk you through th creation and installation of the Facebook Pixel on your website.

The video below makes an assumption you have set up Facebook Business Manager for your business. If you’re not sure what that is and how to set it up, please read the Facebook Business Manager guide on Facebook’s Support documents.

What Is Facebook Business Manager?

Facebook Business Manager is the recommended way to manage all your Facebook related business assets. This includes :

• Facebook Page
• Facebook Ad Account
• Facebook Billing details
• Facebook Catalogs
• The associations between all of the above
• …and most importantly the relationship with ’employees’ and ‘partners’ (agencies) can be controlled.

One potential problem you should be aware of is individual team members within your business (or poor agencies!) setting up ad accounts, Facebook pixels and more within their own personal Facebook accounts. This commonly causes issues further down the track, so if that exists, they should be CLAIMED by your company’s Facebook Business Manager so it becomes the OWNER of that ad account – assuming it’s only been used for business purposes. Getting this step right is critical as you always want to own your data.

It’s not possible to cover every scenario below but there are a few areas covered :

• How to create a Facebook Pixel within Facebook Business Manager
• How to install the Facebook Pixel on a WordPress website (and mentions of Shopify and others)
• How to link your Facebook Pixel with a Facebook Ad Account
• How to create basic conversion tracking within Facebook on your website
• How to test the installation of the Facebook Pixel on your website

Before watching the video, bear in mind this video was put together quickly to help a specific group of people, so we’ve used a mocked-up example on a development website when tracking conversions. We’ve also installed the Facebook Pixel using a WordPress plugin which is an additional bit of software to install on your website. In normal circumstances, we would install the Facebook Pixel via Google Tag Manager, and create custom conversions within there, but that’s outside the scope of this video.

Following this video will at least get you started.

When you install the Facebook Pixel on your website, it will start to track website visitors, but it won’t automatically track conversions, and that’s the vital part. A conversion is something of value that happens on the website like a phone number click, email click, or contact form enquiry. Tracking sales is outside the scope of the video below as it depends on the shopping cart and platform you are using.

What we normally see is people installing the pixel, but not tracking conversions.

The problem with not tracking conversions is you are not feeding the correct conversion data to Facebook, so the algorithms cannot work properly – this is the most common issue we see.

Darren Craig, Fully Charged Media

Ready to get your Facebook Pixel installed? Get your Facebook Business Manager ready, grab a cuppa, and watch the video below, following along with the steps. In 32 minutes you’ll have your Facebook Pixel installed if you complete all the steps. You can make the video full screen as well which may help.

Please be aware you will be prompted for your email address partway through the video as this training is normally within paid training. We will send you some emails about digital marketing training and tips, and our training platform with free membership when it’s ready soon. You can unsubscribe at any time.

You’ll see a lot of blurred out data to hide clients names but there’s nothing wrong with the video :-)

Hope you enjoyed the video. Remember when you do conversion tracking like this, you need to set up the corresponding goals in Google Analytics as well so you can see that in Analytics, and to be used in any Google advertising.

Tracking conversions is the most underutilised aspect of digital marketing, but the most important. You can’t manage what you don’t measure! Almost every business that approached us are not tracking what they should be so they cannot optimise their marketing appropriately as they don’t have the correct data.

If you want some help setting this up, get in touch today.