5 Reasons Not To Use Wix For Your Website – A Brief Wix Review

Should I Use Wix For My Website

I’ve often had clients come to me after using Wix or Weebly to build a website and ask for some help making their sites more visible.  And there lies the rub so to speak.  Wix makes it very easy to build a great looking website, and very easy to build a very badly performing website.

So if Wix makes it easy to build a website why shouldn’t you use it?

Wix makes it easy to build a nice website, and very easy to build a bad performing one.Click To Tweet

1.  Wix Makes It ‘Easy’ To Build A Website

So if Wix makes it easy to build a website why is that a negative?  If you approach building a website as an ‘easy’ task then you’ve started off on the wrong foot.  I like to think I know what looks good but if I tried to design a brochure it would look shocking – I’m not a graphic designer and would never pretend to be one, so why should you pretend to be a website developer when your business depends on your website?.

If it was ‘easy’ to build a website that works then there wouldn’t be hundreds of thousands of blog articles about search engine optimisation (SEO), content structures, on and off site reputation management and conversion optimisation.

Personally I think most companies, particularly small to medium ones, do not spend enough time on their website brief.  Quite often it’s because they don’t know what to ask about or the web agencies don’t take the time to ask the right questions.  Business owners shouldn’t necessarily know what questions to ask – your business is your speciality, you should be able to trust your web developer to ask the right questions.

Wix makes it easy to jump right in, throw together a web page and publish it.  Before you do that you need to stop and think, and work out what your business needs for your online presence.

You need to consider how your content is going to be structured, what image sizes you upload, what page titles you will use, the header text for each page, the calls to action that appear in search engine results (SERPs) as well as conversion optimisation.  As well as that you need to ensure you have implemented some online tracking so you know how it’s performing, and set up essential Google tools to get insights from your website that may drive your marketing decisions.

Yes, I’ve seen expensive websites without Google Analytics installed – a fundamental oversight you shouldn’t really get when spending thousands of dollars.  I’ve also had someone call me to make their website more visible.  They spent $100 on their website with some random overseas company.  How much business has that ‘cheap’ website cost them? It probably turns out the website has cost them thousands in lost business – there’s a worked example below.

This is why it shouldn’t be ‘easy’ to build a website.  What looks good doesn’t necessarily perform well.

2. Wix Hides Complexities

Wooooaa!  That’s another benefit I hear you shout!  Hiding complexities in website development is not necessarily a good thing.  Wix makes it easy to design websites like brochures and they’re not.  What you see isn’t what Google sees.  Although Google does take user experience into account it’s mostly around content and mobile friendliness and things like that.  One of the most basic elements Google cares about are how your page titles are structured and what they tell about the page, yet for a few Wix websites I’ve seen, there is no attention paid to this despite Wix supporting SEO settings for pages.

Google doesn’t really care if your button looks nice, or your image is stunning.  The search result below is quite typical when you don’t know what to do.  There’s no call to action in the result, and the description doesn’t say what the page is about.  If this is one of ten similar results I’d probably click on a more enticing one.

Improve Google Search Ranking - Bad Example

By hiding these complexities it makes it very easy to get really proud of your new website and go and shout about it to the world.  You better keep shouting as that may end up being the best way to get your website found as Google may not find it.

You need to be aware of all the trickier bits that make up your web presence like SEO, off site business listings, reviews and more.  A recent chart by specialist company MOZ showed your website only makes up an element of your online presence – there’s backlinks, business listings, citations and your website.  Without all of those you may not get found by your customers, so unfortunately your pretty Wix website will fall short of the mark.

I’ve seen briefs and quotes that don’t reflect the most basic functionality a company needs, and they often treat SEO as an ‘optional extra’.  It is not.  It’s essential and often implementing simple steps will make a huge difference to your visibility.


3.  Wix Hosts Your Website

If your website starts performing slower than normal a decent web host is a good place to start.  If a website is based on one of the open source content management systems like WordPress or Silverstripe there’s a whole bunch of hosting companies wanting your dollar to host your website.  Some are great, and some are bad.

Generally I don’t like the idea of using a proprietary content management system whether its a platform like Wix, or one developed by your agency.  If you fall out with the third party or outgrow them you’ll more than likely need to start again.  Whilst WordPress isn’t the only available platform, I’ve had business owners ask me if it’s a decent option or does it ‘only’ get used by bloggers?  Techcrunch use WordPress and Mashable used to use it – I can safely say their sites are probably bigger that yours.

When you develop your website using Wix you have no place to go – they host your website and you can’t go elsewhere, which brings me to the next point.


4.  You Cannot Migrate Your Wix Data Elsewhere Easily

So you get lucky and your website is performing well and you want to add features to it that aren’t supported within Wix, or want a major overhaul.  Essentially you’ve outgrown your website.

If this happens it is very difficult to move your content away from Wix.  If you had a WordPress based website you can keep all your content and apply another theme, or a customised theme (which is effectively a layout).  Your website looks completely different but you don’t have to re-enter your content.  There is still work to be done when you switch themes as they all have their own way of working, different image sizes in different slots, but you can keep all your content.

If you think you may outgrow Wix, maybe a full web development is outside of your budget right now, but remember to factor in that potential cost in the future.


5.  Wix Isn’t Free – It May Be More Expensive Than You Think

Wix is a very attractive initial platform as the base offering is free.  It’s a very effective sales technique that gets customers in the door.  Mailchimp use a similar technique but even Mailchimp doesn’t allow you access to automated email sequences in their base offering – this is an essential part of email marketing.

With the free plans you have Wix branding on your site, and the little icon shown in the browser bar will be a Wix logo.  You also can’t add in Google Analytics tracking until you get onto a premium plan.

Premium plans start at a mere $4 or so per month so it’s not expensive by any means, and they go up to $24 per month.

When you start adding functionality Wix has an ‘app store’ so you can choose which apps to use.  There’s loads of apps to choose from and many start with a ‘freemium’ offering with more functionality provided at a price so head back to that website brief and factor in what you want into your costs.

The largest cost of using Wix for many people is a hidden one.  It’s the cost of websites built by users who may not know what makes a website really work, therefore it doesn’t get found, or it doesn’t function well.  That lack of functionality is probably costing you business.

I compare this loss of business to a garage owner who had a cheap website built several years ago.  It couldn’t be found.  When a new website and offsite business listings were put live he was inundated with work.  If you imagine he built that website in Wix (like some of his competitors have) without understanding the important elements of search engine visibility, the scenario below is an extremely conservative estimate of the amount of work lost :

  • Average workshop job is $200
  • One job a week comes through a new website = 52 x 200 = $10400 per year
  • Old website was live for 4 years = 4 x 10400 = $41600

That cheap website has cost him $41600 in lost revenue during 4 years.

In the USA, the average car repair cost in 2011 was $305.56, and I can safely assume that more than one job per week is brought in as a result of being found online.  You can then consider the ongoing total customer value with regular servicing, road fitness tests and more, it’s perfectly feasible to think that this cheap website cost him a lot more than the face value.

5 customers per week at $305.56, over 4 years is $317,782.40 in lost revenue due to a bad website, and this is without value added upsells.

Using Wix may cost you $317,782.40 in lost revenue. Find out why...Click To Tweet


It is possible to build a decent revenue generating website using the Wix platform.  The biggest problem with Wix is it makes it easy to create a website that you think is great and it has given a lot of people the perception of having a good website when that’s far from the truth.

Websites are not brochures and they shouldn’t be treated that way.

To bring revenue from a website you need to think of it as an online presence, ticking all the right boxes, and invest time and money to get it right.

Can you afford to lose $317,782.40 in your business?

If you would like independent help with your website brief, or want a health check done on your online presence, get in touch today.

Darren Craig

Darren Craig offers practical advice to business owners and marketers on how to get more exposure online and get more leads. Sign up to find out about webinars, online courses and free advice. Take control of your brand online today.

Click Here to Leave a Comment Below
Ewan - March 30, 2015 Reply

Fantastic. Great advice and makes a lot of sense. Thanks!

CDJ - January 21, 2016 Reply

Makes no sense and is completely self serving. Many businesses are have limited resources available to pay a developer. I have used wordpress and there is quite a learning curve. Unlike many other writers on this topic, the author asserts that Google doesn’t care how fancy the website is. But the viewers do as numerous studies have shown. You get six writers on building a website and you’ll get 25 opinions. Tiresome and a waste of time. People should do what works for them, not for you.

Darren Craig - January 21, 2016 Reply

Hi and thanks for taking the time to comment. My comments make perfect sense based on many websites I’ve seen that have been self built. Based on that it’s a fact that site builders, including WordPress page builders, simplify the process of building websites. I never implied that a WordPress website is SEO friendly…it still needs effort to make it so. Easy site creation sounds great, but it hides the things that make a difference to being found, and there’s a bunch of other things outside of your site that are important for most businesses (e.g. Google My Business listings, Yelp, TripAdvisor, etc). It is possible to build a site on site and page builders that are SEO optimised, but most of them aren’t….and I include many many professionally built websites from agencies.

The fact is, a site that’s not optimised (in usability or search) costs you money as it can’t get found or used, or your ad campaign may be costing you more than it needs to (yes, the page content and layout matters for that too). The platform doesn’t matter, its just that platforms like Wix tend to make it easier to be unaware of the details that matter.

This article isn’t really self serving. I don’t build websites any more so I can give independent advice. Sure I help with website briefs and do digital audits, but the numbers in the article are not optimistic, and based on a real client story. That’s why I started with only 1 new enquiry a week from a website as the lowest impact, where I knew the client was swamped after a new site.

Google doesn’t care how fancy a website is. It cares about it being usable, user friendly, and search engine friendly (both technically and in the content).

Of course like everything creative you’ll get many different ideas, that’s why I’m passionate about tracking. Data beats decisions, but I’ve yet to find a self build website where the owner realises what tracking you can have in place. In the last 6 weeks I’ve had 4 clients who have not had any form of analytics on their site, and with another we started tracking phone call clicks. Many of these were as a result of an ad campaign, so the success of the campaign was being under reported, which can lead to bad decisions.

What works for most businesses is getting money, which is the whole point of this article.

Wix, Weebly, WordPress or Web Design? – Raquelle Roodenburg - March 17, 2016 Reply

[…] hosting your website wherein lies the real issue. Number three and four of Fully Charged Media’s 5 Reasons Not To Use Wix For Your Website  does a great job of explaining why this is problematic. So, to Weebly-Wix or to not Weebly-Wix? […]

Jamsheed - April 4, 2016 Reply

All I can say is, playform is of little concern to Google and SEO in general. So long as proper information can be entered by user and read by Google that is.

I know or Wix sites that with natural marketing ( not a single followed backlink) but just a few rounds of ads initially in related websites and mags that quickly achieved 2nd page from page 50 and after a couple of years are on page one towards the top competing with multimillion dollar businesses and websites.

This piece is not factual but opinionated and biased with too many assumptions. I agree with 1st commenter, for some Wix has everything they need, for others it does not, decision needs to made on these righteous factors and budget not on self-serving opinions of web devs who have lost business to Wix. Wix is a little limited in what it allows you to do when compared to wordpress but so what, not every business is going to need all missing things here. Also the limits have more to do with design capabilities than actual function, functionwise wix has come a long long way.

btw my wix blogs and sites score better than this page itself on tools wix says are not supported or fully compatoble with their platform (when we complain of low scores):

In fact, I have done this on every single blog I found dissing wix, and 99% my wix pages outperform these pages on speed and Google scores lol


Darren Craig - April 13, 2016 Reply

Hi Jamsheed. Thanks for your commments. You have clearly used Wix more than me and I’m more than happy to take your insights. I absolutely understand that businesses have different budgets and different requirements, however I still stand by all the points in this article. The majority of businesses that use these types of platforms don’t have any understanding of SEO, the importance of third party businesses listings etc etc, but they are ‘happy’ with their website. Very often that happieness is only a visual happieness. It’s the other stuff that makes you get found, and brings more business.
Sure there are still some businesses that only need a visual reference when people check them out after say a networking conference, and a placeholder is still ok for them.
Happy to take on board your comments about speed, although I can’t remember discussing speed implications on the article. I don’t mind saying my website isn’t the best, but I know it’s not and I understand why. It just hasn’t been my priority.
As per the other comment. This article is not self serving. I don’t build websites. The only self serving part is when I’ve been in the situation (many times) where businesses have had a friend build a website, then the client comes to me to make it more visible….then they wonder why they have to spend more time and/or money. This is where the business owner has been lured into some false situation by someone who doesn’t know that they’re doing.

Darren Craig - April 13, 2016 Reply

Oh and of course platform doesn’t matter for Google…at the end of the day as long as it serves content well and it’s correctly structured technically it doesn’t matter. But I’d question when the platform uses things like AJAX and sticks out ugly URLs by default.

souren - June 1, 2016 Reply

sorry but i think you are just angry that wix have impacted your business (i guess you are a developer right?)
but come on , everything is changing in the world you should be prepared and website creating is also not an exception
remember few years ago it was almost impossible for an ordinary person to have an e-commerce website?
but now there are many many easy options
i think wix isn’t neither perfect nor great
i think they are ok but definitely they are moving towards being great if not perfect

Darren Craig - June 1, 2016 Reply

Thanks for your comment souren. I’m not ‘angry’ about Wix, nor am I a developer. I have been in the past but mostly on large corporate projects and the odd website here and there. My speciality is ensuring businesses have a cohesive online presence to bring them the best return on investment they can.
I agree with you that the capabilities you can get online today are as close to free as you can get compared to the tens of thousands of dollars the equivalent functionality would have cost not that long ago, and to that extend these platforms should be commended.

My problem with platforms such as Wix is that the majority of business owners don’t know what questions they need to ask, and don’t have the time and capability to understand what makes up a good online presence to be found in the moments that matter online. Nor should they.

Business owners are experts in their business, not digital marketing, SEO, online advertising and everything else that comes into play.

Using platforms such as Wix (and Weebly, Squarespace etc etc) often leads business owners into a false sense of security they have an amazing looking website and there’s nothing else they need to do. More often that not, the details about making that site search friendly, ensuring they have the right presence elsewhere setup (including free things like Google My Business and Yelp etc) are overlooked as the importance of those elements aren’t appreciated. Often owners turn to platforms like this after being burnt by a developer, or wondering why things cost so much.

The last time I used Wix their default URLs were not search friendly, they used AJAX and plenty other things that aren’t great for search engines. Some of those things can be fixed, yes, but more often than not they aren’t…..therefore the cheap ‘online presence’ is costing businesses revenue by not making them as visible as they should be.

Angry with Wix? No. Frustrated by the amount of businesses that wonder why their nice looking ‘pre fab’ website isn’t bringing them business, and can’t track any return on investment? That’s more like it. A lot of the time these platforms make it hard to insert things like Google Tag Manager code and the likes which impacts the ability to track things well.

The same could be said for Facebook, YouTube, WordPress etc. If those platforms charged money to access them, business owners would take time to learn how to optimise them and be a lot better off as a result, and get far more out of the time invested in them.

Amber Morrison - December 8, 2016 Reply

I found this entire article to be not only assumptive, but downright offensive. Based on your opinion, if someone is not a website developer, how “dare” they even attempt it?! With that mediocre social stance, how do you even get by in the real world?

News flash; people actually ENJOY trying their hand at new experiences…. Graphic and web design being one of them. I’m also not an equestrian, with your logic, it sounds as though you would be outright infuriated if you saw me on top of a horse; how DARE her!!!

I have to agree with the universal consensus here; your anger towards Wix for putting the tools in the “average person’s” hands speaks volumes in this article. You are clearly upset, and your biased overview reminds me of a five year old throwing a temper tantrum; it is abundantly clear to the point that the majority of your readers took notice and have called you out on it.

Wix is a wonderful option for people, such as myself, that are trying to make a better life for themselves. Without this program, I likely would never have A. Been able to learn coding in order to build my own website from scratch or B. Been able to afford to hire someone to do it for me.

What’s the common denominator in both instances? Well, even the most basic, non tech savvy individual can clearly recognize that I wouldn’t have had the opportunity to have my own website; which would essentially make my attempts at entrepreneurship merely futile.

Try looking outside your own privileged world for two minutes… Maybe then you might wake up and realize that the majority most often do have have the financial means to procure a website for their business as you have so ill advised.

But hey! Way to go in making your readers feel like inadequate pieces of s*!t for trying their hand at something new! Bravo.

Btw, I have met you several times in real life, and I must say that I am shockingly appalled by this article; I sincerely never expected something like this from you.

Melissa - January 24, 2017 Reply

I have been a wix user since they first released. I can tell you that Darren is 200% RIGHT. The above comments are more than likely from wix employees themselves! When your site that you have personally invested all your money and knowledge into ranks #1 (NOT BC OF ANYTHING WIX DID) then tanks overnight something is wrong. Even worse, when you confront wix about said issues and you get numerous replies stating that it’s not wix or your site and that they “guarantee” Google is able to see and crawl your site, only to see Google release a statement that in fact they were NOT ABLE to is just insulting.
There is also the issue of page speed. Wix REPEATEDLY states their sites are not slow, that it’s how you are using the site (basically our fault for using too many images etc). The plain and simple fact is THEY tell you not to alter the image and they will display it appropriately. Then when questioned about a page speed test you get the reply “use xyz speed test as it is more compatible with Wix”! Why in the hell should I listen to some company that YOU pay to tell me my page is fine when GOOGLE says it is not! It’s BS. Wix is like Groupon. You may get clients bUT they will ALWAYS BE cheap and ready for the next “discount” from someone else.

Darren, you are completely right and I felt the need to shut those wix employees up! Thank you for your post and hopefully more people will find out about wix and their deceptive practices before they have to start over like I did.

Darren Craig - January 30, 2017 Reply

Hi Amber, Thanks for your comments.
I absolutely agree people should enjoy trying new things, even women riding horses. I’m not sure where you got that connection from, horses are amazing animals.
You’ve taken the points raised in this post way too personally. I love that technology empowers everyone and allows “the average person”, as you called them, to do things not possible before.
Like everything though, there are trade offs and compromises. The whole point of this article is to realise the trade off you may be making by using platforms like this, without investing in the right knowledge to understand how your online presence works. In every circumstance where Wix has been used, the site’s haven’t been optimised and that can quickly cost businesses in lost opportunities. Often this is more than the initial investment would have reaped them. Note – I never said they COULDN’T be optimised, just that you have to know what you’re doing.
This is no different from me going to the local racing track, and being driven around in a top end McLaren race car. Would it frustrate me I wasn’t driving it? Sure. Would the experience be the same if I was driving it? Absolutely not, it would have taken me much longer to drive round the circuit as I wouldn’t know how to control the car like the professional race driver did.
If you don’t have the option of getting a professional to build your site, then that’s understandable. Make the most of what you have as I can tell you are even reading articles like this.
But just because you can make a pretty website doesn’t mean it’s going to get found and work for you. Every serious web person will say the same thing if they know what they are talking about.
A friend (a web developer) recently called me to ask about doing some work for a client who they have built a Wix website for. They were professionals but the same thing happened. Their SEO was appalling, and that costs in website visibility unless you are willing to pay for traffic, and even then it will cost you more.
So go for your life with Wix and optimise it as best you can. When you get some more money, use the money saved on website development on advertising or goods. Best of luck with your entrepreneurship.
PS : Apologies but I can’t remember meeting you in real life and I’ve no idea where I would have based on your email address. If you had met me and heard me talk about digital marketing you’d know I give honest advice.

Darren Craig - January 30, 2017 Reply

Hi and thanks for your comments. It’s very refreshing to get comments from someone who has been through the experience, rather than people just thinking I hate Wix for the sake of it.
The problem you mentioned re: Google indexing did happen but I believe that’s resolved now. Your image size issue is a real one, but it would affect any platform. I was just working with a developer on a site, and there were 600Kb images on it that could have been 30Kb. It doesn’t take many of them to to slow down your site considerably.
Best of luck with the site migration if that’s the option you are taking.

Asmaa - February 14, 2017 Reply

first of all thank you for your advice. It really makes sense.
However, I am one of those people who never coded before to do a website. I tried last year to use namecheap host, and it was so hard. I was not able to create a site that looks the way I wanted it to be. It was horrible experiment for me. I was not able to find exactly where I should go or how I can easily do a site.
However wix can help beginners. It is easy to do a website for those who have no experience in coding.

I want your advice please, is there any place that I can make a website that is user friendly like wix? Other than wordpress (its expensive).

Thank you,

Darren Craig - February 15, 2017 Reply

Wix is ideal for this, but you have to be aware of whether it’s user friendly for the business user (you), Google, or the end user (customer). If budget is that big of an issue, then it’s hard to get good options, but there are plenty website builders out there including the likes of Squarespace. WordPress’s main cost if you are doing it yourself is the learning curve, but every platform will have that in your scenario. Like everything else it’s about making the best compromise between the investment in learning, the cost of your time versus someone else doing it, and the balance between how picky you are with layout and if you are happy to sacrifice some of that for ease of implementation. You’ll find lots of ’20 minute wordpress install’ tutorials, but then the biggest element is deciding on a user friendly, non bloated wordpress theme. Studiopress has been around for a long time and they have just launched a more ‘DIY’ WordPress platform using their renowned themes. You can find more information here : https://www.studiopress.com/ That may be an option if you like one of their themes, and will take care of hosting, a secure site and more.

Josh Mitchell - April 1, 2017 Reply

Hi Darren, thanks for the article!
I’ve been dealing with a number of clients myself recently who have either started with Wix only to find themselves running into some of the problems that you’ve detailed, or are about to start with Wix and I’m trying to convince them not to.

I think the confusion – and all the (a little too) angry comments on the page – comes not only from the platform itself, but from the presumption that, like you said, a website is just a brochure that’s displayed online. I don’t know how many times I’ve had to explain that a website is more than that.

Thanks for the article.

Scott - May 1, 2017 Reply

Darren, I just want to say I am proud of you for leaving up dissenting opinions. You are a true professional.

I am currently using Wix for my first website. I am quickly finding out the limitations. What I thought were some obvious features are missing – such as a text box that expands or contracts when you click on the little arrow. I am hoping Wix will implement more tools, fast!

Darren Craig - May 1, 2017 Reply

Thanks for taking the time to comment. I’m sure they’ll keep making changes and improving.

Darren Craig - May 1, 2017 Reply

Thanks for commenting. Yes it is part of the problem. In my talks I often advise people not to approach a digital agency with the solutions they want (a website / search engine optimisation / online advertising), but to approach them with the goals they are trying to achieve (more sales / more direct business / beat online travel agents). Selling a website is quite easy. Selling a functional online presence is harder, but far more beneficial to everyone involved.

Anonymous - May 11, 2017 Reply

I usually don’t commit on stuff but I couldn’t agree more with you CDJ. Your first line about sums it up.

Darren Craig - May 11, 2017 Reply

Thanks for taking the time to comment. If you think this article makes no sense and is self serving, I’m sorry it didn’t help you. All I’m doing is trying to educate users about the potential costs of building a site without knowing what makes it work in the eyes of search engines. If WIX or a site builder is the only option to you, go for it – it’s serving your purpose and that’s great. Better something than nothing, just please take some time to learn the basics of search engine optimisation so that something can work a bit better for you.

Daniel McClure - May 19, 2017 Reply

I’ve worked on a few Wix sites with clients and I actually find their SEO options weren’t so bad as long as you spent some time investing in it.

The main problems occur when you attempt to do anything outside the “expected” user flows such as adding your own tracking or marketing software layers on top. Unless you are paying or using their preferred platforms you can quickly find yourself out of luck. At times like this something that would be a 2 minute job on a platform you control can quickly become a 2 hour or even impossible job as you attempt to work around the limitations the platform imposes on you.

Darren Craig - May 22, 2017 Reply

Thanks for taking the time to comment. Yup the SEO options are reasonable, but like you said when building using platforms like these as a business user, you have to find out about these things. With the site looking nice, as you’re aware that’s not the job done if you want it to perform well.
The main intention with this article was to say when using platforms like Wix, be aware of the non visual things you should know, and understand the limitations of DIY (or the platform).

Joseph - June 11, 2017 Reply

I’d appreciate if you can reply to this. I only wanted to make a small website for fun, nothing business related. I figured I’d use Wix since it’s free. However, if for some reason in the future I wanted to change hosts, is that possible? And how much would that cost or how much effort does that require? And, it’s just a small site.

Darren Craig - June 14, 2017 Reply

Hi, If it’s not business related Wix may suit you fine. WordPress is a free platform too though, you just need cheap hosting, and most have fast WordPress installs. There are tons of themes you can install from within wordpress, and that will have you in as good a state as wix. For this scenario though, Wix will prevent you having to be worried about updates, plugin updates etc. Look for a “How to install WordPress” guide to find a decent answer (e.g. How To Install WordPress However…you’re already asking about changing hosts so you are thinking abou the future. It is not possible to change hosts with Wix. They are your content management system, and your host. You can move a WordPress install from one host to another, but you can’t do that with Wix, and it’s hard to migrate the content to another platform (unless something has came out to do this – it’s been a long time since I’ve looked to be honest). For a WordPress Host, you could try Siteground. They only start at $3.95 per month, and are more professional than the pile ’em high, sell ’em cheap hosts. They also have a fast WordPress installation guide. You’d probably want a domain name as well. I hope that helps a bit.

Ishey - June 23, 2017 Reply

Hi fullycharged after creating more then 35 premium Wix websites I am here to share my experience and opinion about Wix. I will drop the links of my website below.
“A guy called me one day and abused me and he was threatening me he was very angry “LOL.” I wasn’t scared though . I found out he was a website developer by his number. He was angry on me because I was designing a website http://www.geoasiatravel.com and he was suppose to get this work and I took his business . it was a big project.
Similarly I see most of the website developer and digital marketing experts are the ones to speak about or speak against Wix. I am not saying you are one but this is the fact. How many so called web designers would have loss their work to wix. I am happy.
In 2011, I needed a website and seek for help and it costs me 45000 INR approximately $1000. And believe me as a tech savvy person or I was misled by the designer and he had me pay that much money on some shitty website nowhere to be found on google. And interestingly he was considered one good renowned web designer and he did lots of websites those days ripping as many people as he can.
And today I have become a UI/UX designer and I started making websites for money. I charge around $180 annually and my clients are increasingly growing . why would they come to me if there are not found on google .
Check my websites and you yourself check on google and it is not shitty platform .





All of these websites are created using wix.

Darren Craig - June 27, 2017 Reply

Thanks a lot for your comments, and a nice way to get backlinks to your sites ;-) I only looked at the geoasiatravel.com website briefly. Those sites are nice to look at, BUT… on a couple of the services pages (so I presume the rest), you have a very basic tag, and absolutely no Header tags.<br /> As well as content, those are very important tags for Google. Sure you can be found without them, but in this case you have demonstrated all the behind the scenes things I highlight are often overlooked with Wix websites.<br /> When I do site:www.geoasiatravel.com the SEO isn’t optimal with the title tags displayed.<br /> I’m sure your clients got value for money. $1000USD or $180USD/year is cheap for many people who will be reading this (especially compared to the costs of a bricks and mortar business).<br /> You describe yourself as a UI/UX designer but the SEO isn’t great. Clients may well be happy with their sites and if that’s the case well done.<br /> The danger is those same clients don’t even realise they could be getting ranked better. But I agree – there’s a lot of ‘snakeoil’ being sold in this industry.<br /> Note – I never said Wix is absolutely terrible (but most good professional developers would think this), it just hides the technical elements that make nice looking sites awesome, and unfortunately your geoasiatravel site demonstrates this. The features are there, but most people don’t learn about them.

Is Wordpress A Good Platform For Your Website? (Wordpress Myths Busted) - Fully Charged Media - July 2, 2017 Reply

[…] Wix / Weebly / Squarespace and other site builders are a feasible option, but read this article of mine before asking should you use Wix for your website. […]

Stephan - July 7, 2017 Reply

I used WordPress for 6 years. It was an awful experience. I spent more time cleaning up messes created by developers than I did A/B testing my site and creating content. I also had plenty of trouble with speed, even from expensive hosting platforms specifically for WordPress sites. It was always slow and made me lose customers. The difficulty in building web pages how I wanted also resulted in lower quality pages, even if the content was great. Developers like you are wrong about the superiority of WordPress. It’s an expensive, glitchy pain in the ass. Wix is awesome. It allows me to just create, which has led to more sales and better page ranks. Load times are way faster than any WordPress site I created, and bugs are cleaned up for me without asking. The one downside to Wix is the extra time you have to spend optimizing for mobile and SEO on the backend, but guess what? WordPress never did this automatically either. In fact, where it was automated it was the same effect over and over.

Darren Craig - July 10, 2017 Reply

Hi Stephen, thanks for taking the time to comment. That’s great you’ve had a good experience with Wix. I’m not saying WordPress is the best platform ever. Sure you get bad developers and bad hosts as well, but there are options to improve it. Change hosts, tweak settings, change caching, optimise the site. Poor practices can always make a site slow, regardless of platform. You sound a lot more educated in elements of digital marketing than (in my experience) most Wix users, so you can see behind just the drag and drop features. Wix does have SEO features – I never said it didn’t, but many users aren’t even aware of the importance of this, and don’t tkae time to understand them, which is the premise of the article – learn about the platforms and the features that make them work, don’t just drag and drop a pretty looking site and expect it to rank. Worst of all there are also web shops that use Wix that don’t understand this either – it wouldn’t matter what platform they used either. You mentioned automated SEO on WordPress – of course the settings will make a difference too. I see plenty of sites with poor SEO settings, again, regardless of platform. If you take time to override these per page, or have good page titles and structure, of course it will make a difference.
Thanks again and best of luck.

Sean Lee-Amies - July 20, 2017 Reply

Felt the need to reply after reading so many ridiculous comments (mainly the first ones)… As others have said, definitely Wix employees! They don’t even make sense.

Anyway. Thanks for writing about this, clients often don’t seem to understand how much does into web design; especially if they’ve had some small success on their own.

We had a client a long time ago. They hired us to build them a new website and from day one they put themselves in the position of SEO experts. Why? Because they had managed to get their old website to rank first for a keyword that absolutely no one was searching for.

As someone who has worked with hundreds of business owners, there are a lot of them out there who are doing real damage to their businesses by not investing into their online presence properly.

At the end of the day business owners have to decide whether they want a website that generates absolutely nothing, £100, £1k or £10k in sales/leads per month. If it’s anything but the first two then you shouldn’t be doing it yourself unless you know what you’re doing.

Wix has its place, but it’s not for larger, serious businesses.

Also, a good quote (forgotten the author)…
“If you it’s expensive to hire a professional, wait until you hire an amatuer.”

Darren, loved your example of opportunity cost. Good read overall.

Darren Craig - July 20, 2017 Reply

Thanks for taking the time to send in your feedback – I’ve included it to balance the comments out a bit :-)
For everyone’s note – there’s no comment I’ve received for this article that hasn’t been published so you can get a balanced opinion.

Ta'Bless - July 25, 2017 Reply

I personally don’t use WIX for anything serious, but it has improved. There is a SEO checklist you can finish to make your website SEO friendly. It works and I was able to verify my ownership of the the site using Google Webmaster. My webpage works perfectly and it actually pops up when you search for it with any search engine, on any device. I think you should give another chance.
My site pops up using the tags I created for it. The problem with WIX I believe is that is doesn’t make it aware to users, that you have to take extra steps to make your site searchable.

I just wanted to point that out because I’ve had the same issue, I noticed right away that no one can google for my sites. Now, I’ve fixed the issue and it works. BTW I’m 16 and I just made it to upload blog posts for Sims after seeing other simmers use it or to make layouts for IMVU. It was completely free and I didn’t have much to do but verify some info for google before I started to get a little traffic. I hadn’t had long.

Darren Craig - July 25, 2017 Reply

Thanks for taking the time to comment. Your post sums it up well. You have taken the time to learn what makes your site show up in search engines and have implemented it as it wasn’t being found initially. This is the step that’s often overlooked when seeing a nice looking Wix site but yes the capabilities are there. A good tip is if you really are going to stick to Wix (or any web platform, WordPress included), and are basing your site on a template or theme, ensure that theme has a good layout for search engine optimisation. e.g. One Heading 1 that can be easily changed, then different areas for Heading 2’s etc. Sometimes templates have a tendency to have these H1s as the main text on a page – e.g. over a main image. Sometimes you want that text to say something like “The Fastest Coffees In MyTown”, but the SEO heading you want further down the page is “MyTown’s Best Coffee”. When these headings are misused by themes it’s hard to change the text without your site reading like a site stuffed with keywords.
Congrats on your site.

Terry - August 7, 2017 Reply

Wow, lots of extreme bias in the comments here! Just wanted to weigh in real quick with my experience. Firstly, depending on business needs, Wix can be a really good platform to set up on, due to its ease of use and great layouts. The code on the back-end is a lot smoother now than it was a couple years back, but still has a lot to do. I found that if you use their ADI to build then enhance on that, websites maintain great functionality. Alt texts, metas, headings, and building backlinks will get your site on page 1 with Wix (for reasonable keywords).

I’ve used shopify, squarespace, wordpress, and wix to build websites, and unless there’s something very specific a business needs, I usually stay away from wordpress.

To be honest, saying using wix is going to cost you 316,435 dollars or whatever ridiculous number was up there is quite far from the truth. But I do understand the power of click-bait and leveraging human psychology. You made some nice points there anyway.

Darren Craig - August 8, 2017 Reply

Thanks for your comments and it’s great you have had a good experience with Wix. The number isn’t clickbait and is very clearly worked out in the article – with a pessimistic and optimistic view of the numbers over a 3-4 year period. The $316k is at the high end but I still don’t think it’s unrealistic based on the numbers, and certainly not based on the real life example I was basing the article on.
As you said Wix can be a good platform if you spend the time learning how to implement the SEO elements. The reality is many business owners who jump on the platform don’t, and that’s where it starts to cost you more money. This is more biased towards ‘build your own’ platforms as the apparent ease of getting something up there gives a faster impression of you having a great website. As you know based on your experience, what a user sees, and what a search engine sees is quite different.
Whilst there are many platforms out there you do get a lot of add ons for WordPress that can extend functionality with very low cost, but like every platform you have to implement with knowledge so you don’t end up with bloat, or use some poor performing, buggy plugin written by some kid in a bedroom (although some of them are great developers too!). No doubt about it, there are a lot of bad WordPress sites out there too!

Clive - August 12, 2017 Reply

Hi Darren,
I’ve been hard coding a couple of websites for societies for 20 years and often thought I should update to CMS or something like Wix. Having read your totally rational comments and the over angry responses, I suspect I should leave well alone. Frankly I can’t be arsed to endure the learning curve of something like WordPress or Drupal. As I said, they are for societies not businesses so SEO doesn’t matter but your comments are highly relevant.
Thanks for the article, I’ll stick to html and css.

Darren Craig - August 14, 2017 Reply

Thanks for your comment. If you have skills to do HTML and CSS by hand fair play to you but you’d probably get a long more bang for your buck (and time) with a content management system, and will be able to add in a lot of extra functionality fast when you get to that point. A base WordPress install with a good theme will get you a long way there, as long as you keep the SEO elements in mind (even though you say SEO isn’t as important as you already have the societies’ audience).

H - August 23, 2017 Reply

Totally agree with you. WIX is good to start with but after a while you will start hitting so many issues you just want to cry. Issues like posts sharing on social media WIX forces you to use their goo.gl shortener which creates multiple redirect, in turn the posts won’t open on iOS Facebook app (new version as on Aug2017.)
They also have regular outages. I keep seeing my site down even casually browsing, then I installed kingdom and track the outages, you will be surprised how often your site goes down, even if for a short while.
Their support is also terrible, their staff doesn’t know what they are talking about. My site didn’t load on a old (2015) android mobile and their staff gave me incorrect advice. Nearly got me updating my domain Nameserver record when it had nothing to do with it. It turned out that WIX is not supported on older version of android below v7.0. This is pretty ridiculous. Luckily I did not touch my hosting as their incorrectly advised otherwise all my sub-domains, email setup etc would have got unmapped.

They also won’t let you know reason for outages etc too because they host everything for you, you are always in the dark. Basically people saying in this day and age you do not have resources to host yourself..is a bit ignorant in my opinion. You obviously don’t know how to do it so simplest is for you to say it does not make sense. Good luck to you then when (if) your business picks up and you run into during WIX issues.

Daniel Sperti-Sainz - August 30, 2017 Reply

Great article although there is no mention of file sizes of wix webpages. I’m using https://tools.pingdom.com to see the file size of my webpage and I can see a breakdown of the webpage and most notably the script size. And the script size is huge hence why my website is taking 5 or 6 seconds to load because it’s 1.5mb big. I even removed the images.

This is the breakdown I got.
Script 75.1 % 1.16 MB
Other 17.9 % 283.89 KB
Image 5.1 % 80.46 KB
CSS 1.1 % 18.12 KB
HTML 0.8 % 12.56 KB
Total 100.00 % 1.55 MB

This took 4.7 seconds to load.

The thing is I have already paid for 12 month subsciption with Wix and it wasn’t cheap. But I have been testing wix example webpages and they all seem large in size and the script element is dispropionately large.

Can someone advise? Am I doing something wrong?

Thank you


David Ritter - September 6, 2017 Reply

This is a great article. The web has empowered a lot of people to make websites. But that doesn’t they’re doing it the right way or creating them in a way that’s actually going to move the needle for their businesses.

I built my first website back in the mid ’90s. Since, it’s gotten much easier to create a website but just because you can have something on the website, doesn’t mean it’s appropriate. It’s always been a battle of educating business owners on things that matter to them vs things that are popular (if you take a circle of each and overlap them, in the center of that Venn diagram is the sweet spot).

I recall that parallax effect that got really popular a few years ago was a good example. Flash over substance. Instead of creating great content, business owners wanted “that”. I see the same garbage with themes like Divi. The same patterns get repeated over and over again.

That said, the CMS is what you make it of it. People like Darren might find a lot of value in a CMS like Craft. As someone who’s built sites for clients over the years, WP has delved into the “site builder” style category. It also does a lot of things “its way”. The way I think about a CMS is it’s simply an interface to a big database. How you pull out that data is up to the system and your capabilities as a designer/developer.

Unlike WordPress or Drupal, you code up the site you want and then let the CMS render out the content the way you want it, where you want it. The front end is up to you. You basically insert fields where you want the website content to go.

If you do it right, you can even create reusable content blocks (such as pull quote, heading, image) that let you mix and match. (Things like Beaver Builder get you close in WP Land too but again more complexity and now as a developer you increase the amount of dependencies/vendors you rely on for support.)

Darren Craig - September 6, 2017 Reply

Thanks for taking the time to comment. I’ve never heard of Craft – looks interesting. I guess going down that road becomes another compromise – nice clean code and design versus an ecosystem of plugins (good and bad ;->) for a platform like WordPress. Like you said though – the content management just serves content – it’s how it’s used, tweaked and configured that will make the difference.

Darren Craig - September 6, 2017 Reply

Thanks for commenting. I can’t help with speeding up Wix sites but I assume that’s one area where you’re probably pretty locked in. I’m not sure if you can use content delivery networks like Cloudflare with them. In saying that and in light of some of the comments saying the article is biased – my site is far from the best in terms of performance! It’s like the builder’s house – too busy working on client work. At least I’m aware of it though and am chipping away. If it makes you feel better, Google say conversions drop significantly after a 3 second load, but I see plenty of new expensive sites being built that take way longer than the times you talk about.

Tony Hardy - September 9, 2017 Reply

What a great article! Absolutely love it, and hate Wix and to be honest, the whole “freemium” thing with a passion.

They lure people in, and disrespect their time by slapping on charges when they try to do anything effective.

bDom - September 15, 2017 Reply

>>> Google translate traduira en anglais ;-)
J’ai testé Weebly, Wix et Jimdo depuis leur début et il y a trois mois, j’ai testé Squarespace. J’ai testé également WordPress avec Artisteer, DIVI, et bien d’autres plugin et je me suis dit que lorsque je trouverai les fonctionnalités et facilités de Jimdo sur WordPress, je retentrai l’expérience. (Cela commence à venir > tout en “frontend”)… Mais vous avez raison, un site qui veut être plus qu’une brochure demande du travail, pas beaucoup mais essentiel si on veut être référencé. Je maintiens un site pour un atelier d’ébénisterie et salon de thé local pour des amis et c’est parce que je fais attention aux aspects du référencement que le site attire du monde et certaines personnes font plus de 100 km pour suivre des cours grâce à ce référencement. (Mon site personnel est une occupation ;-) > Ils ont une moyenne de 300 vues/mois et 600 pages consultées/mois… – C’est presqu’une brochure mais plus vivant qu’une brochure ;-)

Jason King - September 27, 2017 Reply

A client of mine moved to Wix and their Adwords campaigns’ impressions dropped like a stone. The reason was that Google now rated all their pages as poor quality. That’s the kind of technical problem people won’t foresee when they start using something like Wix.

I’ve had the dismal experience of copy+pasting content from Wix to a replacement WordPress site. It’s then you realise how horrible Wix’s outputted code is.

Yes it makes it easy to have an online presence. But so did GeoCities and MySpace and this is just as bad.

Anyone considering Wix, try Squarespace or WordPress.com instead. Please!

Anonymous - October 7, 2017 Reply

A lot of baloney. Fix is awesome. I have built over 60 sites it. They make SEO very easy. This is just an attempt to get you the public to keep paying web designers.

Jim - October 7, 2017 Reply

This article is nonsense. Self serving to keep the public using over priced web designers. Wix SEO is so easy it isn’t funny.

Darren Craig - October 9, 2017 Reply

Thanks for your contribution. As I’ve said before I don’t build websites. Yes Wix has SEO but in my experience the majority of people who use it don’t appreciate the intricacies of SEO, and you’re obviously not one of them as you have some knowledge, so well done.

Darren Craig - October 9, 2017 Reply

Not at all. I’d rather businesses get cost effective websites so they they can spread their budget into other marketing elements. There’s nothing worse than seeing an online budget completely spent on a website that doesn’t perform, with no budget left for other areas like advertising or training….as long as that website is built effectively and not just an expensive brochure no-one can find.

Manish - October 14, 2017 Reply

I recently attended a conference where Mark Wright (2015 Apprentice winner) was the speaker on digital marketing. He was also of the opinion that Wax may give you beautiful website but Google can’t find it and that may have been costing you lot of business.

Vignard Didier - October 14, 2017 Reply

I was happy with WIX until I was pushed by several mails to pay a yearly fee which I thought was a way to reduce the monthly cost of 18 euros. Then I discovered I was charged not only 18 euros monthly, but also 476.32 euros and also 47.98 euros !! I wanted to cancel all this and keep the 18 euros only. Looks like I have been swindled and I do not like this.
If WIX do not pay me back these new costs which are NOT wanted, I will know I have been crooked !

Anonymous - October 19, 2017 Reply

Since writing this post there has been huge improvements in SEO for wixsite. Maybe you should update this post?

Darren Craig - October 20, 2017 Reply

Thanks good to know, but one of my aims of this post is to let people now if they are going to use ‘easy’ web builder platforms, learn how to use the SEO features and know why they’re important, otherwise your website may be a waste of time if it’s can’t be found (and yes, before someone says, this could be said for any platform including WordPress, but in my experience there’s a higher percentage of business owners using platforms like Wix without investing in the knowledge. There’s also a lot of WordPress ‘developers’ who don’t either though!).

Em - October 23, 2017 Reply

Thank you for such an extensive post – it’s rare to find a succinct yet extremely informative post urging users to expand beyond Wix. I am quite new to the website building game, and have been using Wix for eCommerce because it is simply SO easy. However, I am aware of its limitations and messy back-end coding, so have been starting to mess with SquareSpace. I have limited coding skills but an eye for design, so SS is bearable. What website builders (besides WordPress) are you in favor for? For eCommerce? Not sure if you have a separate written article for that, but would love to know.

Darren Craig - October 24, 2017 Reply

Thanks for your comments. There are a few builders out there but I couldn’t comment too extensively as I haven’t used them all. For WordPress, good recommended page builders include Elementor and Divi. For ecommerce specifically, I’d start with the premise you should use Shopify until you get a reason not to. Sure there will be reasons to use something else, and it depends on the scale of your operation, but Shopify is so well integrated to Analytics, tracking and Facebook pixels, and you get so much functionality in there for ecommerce and a plethora of apps to add functionality. You are a bit tied into their themes and coding if you want to customise things, but you could argue that about any theme you use.
However, there are some elements of Shopify for SEO etc I don’t like. e.g. you have to have your URL with /pages/mypagename – there’s no way I know of to get rid of the /pages/ element and the same goes for /collections/ when you are looking at related products. Why they haven’t addressed this I don’t know! I have a Shopify article in me somewhere…just need the time to write it!

Joy - October 31, 2017 Reply

Hi Darren
I have been in sales and marketing all of my life, and
what you are saying is absolutely correct, and also I have to say, when you use a pre fab like wix. Your getting exactly that. Like a pre-fab home. It looks like everyone else’s website. You don’t have too many options, the scary thing about the pre fab so to speak is when you are doing branding for your company, your website should be a part of your branding, and can be identified with your company name and logo. I see so many websites out there that look the same. This currently ruins the branding of your company. Not only this your website, and your online advertising should also match your appearance in the real world not only your virtual world, and a company needs to do both. After all its about name recognition of the company! Such as Mcdonalds big arches. I am sure Mcdonalds online advertising arcs look the same on paper advertising. Or lets say wixs has a picture of a nice dimmed lighted pitcher of beer with glasses of beer. The problem is every bar in town is using that same picture on their website! Really! Wow, there goes your brand looking like everyone else! I saw a local social media company here in the Osceola wi that did a website for a local business here, at the time I was working in online marketing. I saw a bar/restaurant go from the top in their location of the google search criteria right down almost to the bottom because the website was unprofessionally down with a wix pre fab site. The thing about the pre fab website. Every body can build one, but you may be damaging your companies online presence instead of helping it. Unless you take the time to understand googles algorithms. So I totally agree with what you are saying. But also I might suggest that anyone that does online marketing and websites, and local search also should understand that its also important to be in the real world advertising, such as magazines, newspapers, and the virtual online presence as well. Key to branding and name recognition is about recognizing the company by the company be unique and standing out!

giacomo - October 31, 2017 Reply

Hi, thanks for sharing all this info. I am a Six user and I am trying to better positioning my site, so I started applying Structured Data (rich snippets) to it. What i realized is that six doesn’t let Google Tag manager to operate on your fix site. I am not such a very tech savvy but for what I understand I can’t apply this important feature. Am I wrong? Is anybody willing to give some advice on my site http://www.casaltaccone.com?
I do thank you in advance. Giacomo

John - November 2, 2017 Reply

Some one is salty they lost business to Wix. I know several web developers with this same mentality. I mean I don’t blame you for being salty. A competitor came in and did what you do but made it easy and affordable for the every man. Times change. Technology changes. People get smarter. This is how the world is going. Now if your building a reaaally big website with hundreds or thousands of pages like an online store then yes I would say get your self a professional web developer. BUT not every one needs a PRO web dev that charges hundreds of dollars for a website for their photography, home craft sales, ect. business. We just don’t need you guys anymore. I can go build a beautiful photography website right now for about $130. There is also NO wait time for changes and NO extra charge for changes. I make the change and hit “Publish”. Boom done. That’s it. No wait time No extra charge for changes. You are just going to have to accept the fact that most people don’t need you anymore.

Darren Craig - November 2, 2017 Reply

What do you mean by Six? It looks like this site is in Wix.By doing a quick search it doesn’t look like GTM can be installed on Wix easily as you need access to the HEAD and BODY section. Happy to be proven wrong with this though. If this is still the case, it’s a good example of some of the limitations you can hit. There’s also lots of Structured Data plugins for WordPress as well. Other content management systems suffer from this lack of extendability without web developers – I’m not saying WordPress is the absolute best platform in the world.

Darren Craig - November 2, 2017 Reply

Hi thanks a lot for your time to reply. Salty…I like the terminology but you’re quite a bit from the truth. The reason I get ‘salty’ is when business owners get a raw deal and don’t have their expectations set, or expect too much from digital with too little an investment or understanding.

You’re right, not everyone needs a professionally developed website. But if you are a photographer who wants to get found, or you are a home craft business who goes to local markets, then hope people will find you afterwards, you may well find your £130 investment doesn’t give you what you want.
Classic example…someone from an automobile workshop called me this week saying they had a website developed but they couldn’t be found.

Not even for their brand name!

They were charged approx $500 (approx £300) for it by an agency.

The agency – trust me this is a real story – built it in Wix.

They didn’t even bother changing the default social media icons. The email wasn’t clickable, nor was the phone number. The website was a single page website. There’s no way that would get ranked compared to competitors.
Remember, this was from an agency (to be honest web site design isn’t their strong point but the customer obviously had an expectation!).
All the essentials were overlooked – absolute basic Search Engine Optimisation 101, nothing to do with business listings, no Google Analytics on the site.

Now that’s what makes me salty. Sure, if you just want a brochure to send out via email go ahead. If you build a kick ass website using Wix and have everything you need, that’s awesome. If you throw something up and want it to be found, make your business look credible, and you don’t understand all the other stuff, you’ve probably short-changed yourself, and limited the income of your business…without realising.

With all due respect, you may totally have this nailed, but your argument is the same as many customers I meet, or stories I hear, who define the type of business people who absolutely need a digital marketer’s help. Like I’ve said before I don’t build websites so I haven’t lost business to Wix, but I have helped a lot of people who have been caught short when building sites without realising the bigger picture. Just remember your website is only one part of your online presence for about 99% of businesses.

Despite this article, I’m all for platforms that make websites easier or more cost effective, as long as the users understand if it’s *really* meeting their requirements.

Businesses don’t have a requirement for a website – they have a requirement for sales or building a reputation, so I do get salty when I hear “I’ve built a website and it can’t be found”.

Stephen at Bizgro - November 9, 2017 Reply

Hi Dazza,

I think it may be time to close the comments as it was more than 3.5 years ago that you wrote this article. I would have agreed with your post back then.

Wix, other website builders and website designer software have all grown up now.

WordPress is irrelevant to small business as the market is moving so quickly at every level. A small business using WordPress is like using an articulated truck to deliver a single letter across the city when a bike would be much more appropriate.

The agile bike is what the market wanted. No matter how much you shout online about why a truck is better than a bike, you have to realise that the market has moved. People just want a bike. This is revolutionary!

PS: I like horses too. I also like my car. There are times when I would much prefer a horse and others my car. As they say, horses for courses.

tidy techie - November 12, 2017 Reply

I create almost all of my websites in wix for my small business clients. I’ve been creating websites using various platforms over the years. I am a graphic designer and also was a computer programmer and a technology marketer. I’ve used word press, Godaddy website builder, square space, weebly, volusion. WIX has been by far, the best platform to build a website at a reasonable price. Takes me less time to create a website that’s beautiful for all my clients and they don’t have to break the bank. All of them rank on page one of google. All you do is follow WIX’s SEO guides, set your business up on google with an address and you are good to go. Add social media advertising and posting to point to your website and I have found that as the greatest recipe for success on people finding your business/website. WIX does have very easy google analytics integration. This article feels bit outdated.

I have to respectfully disagree with your analysis on WIX. I find WordPress requires too much maintenance for a website and requires too much technical expertise for my clients. In the future, less and less technical expertise will be required to create great websites that help grow your business.

Shelley - November 20, 2017 Reply

I agree with Darren. I find it is very easy for me to create a website with Wix, however the function is not up to speed. For example, I can strip the page down to just the Wix elements and it still take 5 seconds to load on a desktop. Which would not be a problem for me IF there was some indication around 1-2 second point that the site was actively loading. With the exception of the spinning element in url, the page remains white until after the 5 second mark. Way too long to wait without knowing if you are really connecting. Sad, because once the site is loaded, navigation is pretty quick – it’s just that first connection that sucks, and that’s the connection that matters most.

Danny Lewin - November 24, 2017 Reply

There are some great points made in this post.

I think many people miss the point in these “Are WIX good or bad” discussions. People say that developers are just bitter because WIX are taking away their business, but this isn’t 100% true.

If a business is putting a site online JUST to have a site, and because WIX is cheap and quick. And because everyone else has a site… This is the wrong approach. You’re setting your site up for failure.

A website should have a goal and a purpose, and just because WIX allows “anyone to put a site online”, doesn’t mean it will be good or serve its purpose as well as it should.

I own a camera and can take photos, but I wouldn’t call myself a photographer!

People (including WIX) were saying how much it’s SEO had improved lately. So I visited some sites I knew had been using it. What I discovered was that many of these sites had abandoned WIX in favour of WordPress. This speaks volumes!

The problem is that a lot of people don’t get it. Their mentality is “I have a site online and am paying next to nothing. I’m good”.

One client who I pulled off WIX didn’t think the site needed to be changed. “It’s fine though isn’t it? Doesn’t need to be changed. There’s a nice photo, the phone numbers there if people want to call… It’s all good, no?”

The site looked like it was made using Microsoft frontpage about 15 years ago. Yes, it needed to be changed!

Now the site ranks #2 for one of it’s target key phrases, page 1 for a number of others, and represents the company much better. And more importantly, its making them money!

I think the WIX reviews speak volumes about the service, and why people might want to reconsider!


Darren Craig - November 24, 2017 Reply

Thanks for taking the time… very well put and exactly the same scenario I see a lot. Some of us really do care about the results and get frustrated when we see bad practices going on – even if they are not clients!

Darren Craig - November 24, 2017 Reply

Thanks for taking the time to write a comment. Your post summarises it quite well – you can SEO a WIX site if you know what you’re doing, but most don’t take the time. And I totally agree there will be less technical expertise required. Websites are already becoming more like commoodities, but almost too much for some people as they see a shiny object, without thinking about the functionality. Making things easier is great if it’s implemented well, and it leaves more time and money to optimise the elements that work – business listings, advertising, social, analytics, etc.

Darren Craig - November 24, 2017 Reply

Yes it’s all about finding the best tool to meet your needs. Most content management systems will give you more functionality than you need. The biggest issue with a self hosted content management system is the need to keep it updated but that goes for any software outside of self managed ones like squarespace, wix, etc. How many times do you update Word or your operating system…or maintain your house?
To say WordPress is irrelevant to small business, with all due respect, is crazy. Due to the ecosystem it gives you lots of growth an add on options which are very cost effective without being locked in to any hosting or developer. Is it the best? Maybe not,its all about your needs.

Won - November 27, 2017 Reply

Wix offers lots of great features, but their support is terrible.

Patricia - December 2, 2017 Reply

Simply not true. My page appears in the first Google page with my key words and I’ve got a Wix website, you just need to know how to use it.

Darren Craig - December 4, 2017 Reply

No where did I say you can’t rank Wix websites, as you said, you need to make an investment in learning to know how you use it and I give some suggestions in the article.

“You need to consider how your content is going to be structured, what image sizes you upload, what page titles you will use, the header text for each page, the calls to action that appear in search engine results (SERPs) as well as conversion optimisation. As well as that you need to ensure you have implemented some online tracking so you know how it’s performing, and set up essential Google tools to get insights from your website that may drive your marketing decisions.”

Not related to your comment but I’m glad I get a mix of opinions in these comments. The aim of the article is as much to get people to find out how to use it properly – it’s not intended to be Wix bashing, and I’m not a disgruntled developer like an email to me said today. I just care about getting businesses online and *working well* instead of having an attitude of “I can built my website in 5 minutes and I’m done”.

Sandra - December 14, 2017 Reply

This might be an old post, but it still holds true. For those people that think they can build a website in Wix for a few hundred bucks and be on google’s homepage for competitive phrases are deluding themselves. If they say they have I call it BS. We’re not talking about one man bands that get all their business word of mouth and don’t want/need to change, but as you say – building an effective, robust and secure site isn’t ‘easy’. I’ve seen many many ugly, out of date, slow, invisable and hacked sites that are proof of this!

John - December 30, 2017 Reply

You don’t need to know anything about coding in any way with any web host. Wix too. However the point is that basically Wix holds you as a prisoner related to your content being to the Wix platform
I would suggest you to get a host and install WordPress (no it’s not WordPress.com the ugly expensive service operated by Automattic) and it’ll be a piece of cake to create a stunning website with the pre-made themes, while still having control of your content
it’s possible to install WordPress with one click if you have a host with a script installer eg Softaculous or Fantastico
or just follow the instructions on wordpress.org the real true website of wordpress

Ivan Sloboda - January 11, 2018 Reply

Re “I have been a wix user since they first released.”
Deepite of being sooooo baaaadd?
Why? Someone holds a gun to your head?

Mihai - January 12, 2018 Reply

My website is in the top on google and it has just 27 days.
Wix have wix seo and is a good tool.
I know about everything i can use in wix and with about 350 pound i have my website for 2 years.
So stop bullshitting and talk about wix in more good ways.
Everybody can make a website with wix in the begining.
Of course you can’t make a website with wix wich require register of members and pay for membership, or contribute to one bussiness from where he can earn more. This is imposible on wix.
But is ok to promote your business in the begining until you will reach a high level.
After you can migrate your wix site to another server and continue to optimize and make new changes, where on wix was impossible.

Sidney - January 14, 2018 Reply

I’ve been online with business almost since the internet began. I have paid developers, built them myself and used most of the major and some of the minor hosted websites. Business people who are starting out and not familiar with websites are wasting their time on most developers. Better to use a template with a hosted site and promote your business on your own.

If you have some worthwhile and are creative you will earn more money and possibly want to look at other options down the road. Most developers I have worked with, even those with good ratings are full of themselves, give crappy service and charge you for everything like a lawyer.

My experience is their sites are not as functional as many hosted services including Wix because they make some of the income of out of the service itself. The last thing a business person wants to concern themselves with when opening businesses is another personality to contend with trying to get more out of their pocket.

Wix had some major limitations in the past and they are still far from perfect, but the sites look good, the SEO is better, and they are affordable. Their customer service rots, but they will handle issues with you for free. Big Commerce has the worst customer service of all. Their sites are also the most limited if you use their cartoonish templates.

If you purely want to sell goods, Shopify does the best job. Especially if you want to drop ship. I own a few businesses. One of them is a commercial insurance agency. I know what good service is and the vast majority of web developers have no clue in that area. The other thing, many don’t stay in the business.

If you get a good one that is reasonable, (if you have the budget) they can do wonders…but you are going to pay big time. In my view, the money is better spent on more creative advertisement and promotion. Your article is well written. I agree on a few points, but I think Wix is fine for most small businesses.

Ben - January 15, 2018 Reply

Yes is totally true wix is very expensive when you loss customers due the bad experience with your website, as slow on mobile version, sometimes the content is not available to see it and so on.

Jake Paul - January 18, 2018 Reply

i think you are making this because you are poor and jealous

Joanna - January 25, 2018 Reply

Thank you for this article – i find it strange how heated many of the comments are, but as an artist who is just starting the process of starting a blog, I really appreciated your breakdown. I have spent a lot of time designing my blog on WIX and I DO really like the look of it, but I haven’t yet paid for any of their packages because I am trying to start well and make a good long term decision. Your article has pushed me to continue researching before I commit. I am a little hesitant when it comes to WordPress as I find it more challenging, but your article helped me realize that I don’t understand WiX any more than Word Press, its just easier to drag around page elements and make it look pretty. Thanks for the reminder that building an online presence is much more than just making a pretty website.

Darren Craig - January 25, 2018 Reply

Thanks for the balanced reply and taking the time. There’s pros and cons of every scenario, but yes it’s wise to stop and have a think before rushing in. One downside about WordPress is there are constant updates but you can engage companies to take care of that for you at very reasonable costs. What people forget is this is not different to having a Microsoft Office subscription though, just a few things to think about in terms of compatability. If you pick established website extensions this isn’t an issue very often.

Darren Craig - January 25, 2018 Reply

Thanks do much for taking the time to reply and you have some great points. I think the thing is most business owners approach web developers with a solution in mind already – a website. Whilst I can’t argue a website is key to most businesses nowadays, it’s is only one part of the puzzle, and most developers are not marketers, or even SEO people. The amount of businesses who have approached me after getting a website and paying for it, then saying “it can’t be found” is depressing. By that time expecations have already been set, and perhaps the website in place is harder to modify. I had someone who had a $500 website added onto some branding. It was cheap, but it was a complete waste of money as it wasn’t even found on a branded search, and still had default social media buttons linking to facebook, not even the businesses facebook page.
I agree re: Shopify… when starting on ecommerce I’d use that as your solution until proven otherwise. I saved a business about $15k in development costs by mentioning that, which can now be spent on advertising, or tweaking. Their solution probably isn’t as good as a specialist solution, but its a great place to start….but it also gives them budget (if they take advice) to set up remarketing, tracking, email automation etc etc.

Darren Craig - January 25, 2018 Reply

This isn’t bullshit, it’s about trying to make people realise there’s more than just a website to consider. That’s great you’ve invested the time to learn how to SEO your WIX website – many people don’t. Re: migrating a WIX site I think you’ll find that’s often a rebuild to another platform rather than a migration, but there may be tools available for that now since this article was written.

Darren Craig - January 25, 2018 Reply

I’m not poor, and I’m definitely not jealous. If you’ve managed to build a site using a platform like Wix and you’ve invested the time to learn about SEO, business listings, remarketing etc then I’m super happy for you.

Darren Craig - January 25, 2018 Reply

Some great points but people will have to be aware that by just doing this, they could end up in the same boat as building a Wix site – they need to learn the basics of SEO and an online presence. An “SEO Friendly” theme isn’t always, and it still takes time to put in the right meta data, structure the site appropriately etc.
Boom – for everyone saying I’m anti Wix and full of it, here I am saying you can fall into the same trap using WordPress.

Darren Craig - January 25, 2018 Reply

Thank you! I’ll also stick my hand up and say my site is far from perfect too, but at least I know the majority of it’s deficiencies…I’m too busy advising clients what to do ironically.

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