Is WordPress A Good Platform For Your Website? (WordPress Myths Busted)

Is Wordpress Good For Your Website?

Is WordPress good for your content / blog / SEO / website / business?  This is a question that’s asked a lot.

There’s also a lot of really poor and misleading answers to this question.

Sadly there’s also a lot of misinformation and lies told about WordPress.  People say WordPress is easily hacked / it’s crap for SEO / it needs constant maintenance and lots of other tales.

Many of the people I have heard this type of stuff about WordPress from should know better – web developers, copywriters, online marketers and more.  This blog post was inspired by my frustration of hearing a story along these lines from a very well known copywriter friend of mine who writes for a very well know company online.  To be honest, his comments really frustrated me, as it really helped spread those mistruths about WordPress as a platform.

So let’s get down to it.

Is WordPress The Best Platform For Your Website?

That’s too big a questions to answer in this blog post.  To be able to answer this depends on your requirements.  Based on a number of sources, WordPress powers around 30% of sites on the internet, and no platform gets that market share by being crap.

Whether it’s the best platform for you is another thing, but whether it’s the most cost effective is probably easier to answer.

If you are looking for lots of custom development, you may be better with another platform, despite this I’ve seen many tools built using WordPress.  If you are doing something that custom I’d question whether you really need it.

The fact is many big companies use WordPress such as Facebook, Sony, Disney and The Wall St Journal.  If it’s good enough for them, it’s probably good enough for you. See Big Companies Using WordPress

Does WordPress Get Hacked All The Time?

Sure WordPress gets hacked, but you’ll probably find the most popular car is the one that’s broken into as well, but people don’t stop buying Fords because of that do they?

If you read about hacking, you’re most likely to hear about it related to the most popular platform – that’s just the nature of the beast.  I’ve had many WordPress sites over the years, and none of them have been hacked…and some of them have been really neglected in terms of updates (not that I recommend that!).

As a platform, WordPress does get constant updates, and plugins you use to extend the feature set will be updated regularly too.

You should always apply updates and have an active plan in place to check these (or get someone else to do it for you).

There’s a whole bunch of other things you can do significantly reduce the change of you being hacked such as changing the default admin username, changing the default login page, applying two factor authentication for logins, and not choosing to use poor plugins.

Note this is the same kind of stuff that software developers have had to do for years (that’s my background)…and its the same you should have been doing with your Windows or Apple operating system.

There’s a lot of web ‘developers’ who are traditionally designers / traditional marketers / tradesmen who’d shifted over, or your “friend who helped you out” – yes you know the ones…. well many of them won’t have such an appreciation of this stuff – they’ll see a nice looking site, deliver it, take the cash and move on without any thought of security.
(Note : There are great web developers too!)

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Do You Need To Update WordPress All The Time?

See above.  Yes you should be applying security patches regularly.  This is no different to Windows and other computer software.

Is The Performance Of WordPress Good Enough For Your Site?

Yes it can be.  The majority of businesses don’t plan performance into web briefs so if you don’t do that, you shouldn’t really even be asking this question.

Website performance is very important, and it should be part of your brief.  Google studies have shown 40% of shoppers will wait no more than three seconds before abandoning a retail or travel site.

You have to take speed into account when you design your website.  There’s no point having an amazing set of scrolling images if it means your site is as slow as a snail.  I’ve seen this happen with very expensive design driven website redevelopments.  Don’t let it happen to you.  This is regardless of the platform, but don’t blame WordPress.

Website Performance Impact

 

Is WordPress Cost Effective?  Wix / Weebly / Squarespace Are Really Cheap?

WordPress is very cost effective as a platform.  Out of the box you get capabilities you would have had to pay tens of thousands of dollars for not too long ago.

Wix / Weebly / Squarespace and other site builders are a feasible option, but read this article of mine before asking should you use Wix for your website.

You can get nice looking websites on site building platforms, but you must learn about SEO / Site Speed / Local Search and more before building your site, otherwise there’s a good chance you’ll end up with an expensive brochure no-one can find online.  This is one of the biggest mistakes I see online today.  If this stuff scares you, get a digital marketer’s help to ensure you spend

If this stuff scares you, get a digital marketer’s help to ensure you spend your money in the right place, and not just on a new site.

With WordPress you get access to whole ecosystem of plugins that extend the functionality at a price starting from free.  You do get add ons with Wix etc as well but you’re a lot more limited, and it will be a complete rebuild if you want to move your site to another platform in the future.  If the performance of your site is poor with a hosted solution, you’re pretty much stuck.

With WordPress you can keep the same content and move to a new host, or reskin to a new look and more.

Is WordPress The Only Choice?

No, not at all.  This article isn’t meant to make you think you have to use WordPress, but it’s probably going to be more than good enough for the majority of business websites, it will be cost effective, and you can always find someone who can help you with it.

This article was started in an attempt to address some of the mistruths around the platform by people who should know better. from people who should have more

Your web developer may have a preference for another platform, and that’s definitely not to say their answer is wrong.

But do you really want to build your site on a proprietary (or lesser known) platform, known by fewer people, which makes you more locked in, and probably has significantly less add ons than WordPress, meaning you are more tied to your web developer, and constantly paying for updates?

Want Any Other Myths Busted?

Do you have any other concerns about WordPress as a platform?  Add them in the comments below and they’ll be addressed.

 

 

 

 

Darren Craig

Darren Craig offers practical advice to business owners and marketers on how to get more exposure online and get more leads. Sign up to find out about webinars, online courses and free advice. Take control of your brand online today.

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